Updating to an Electrifying New Website

Marketing & Digital

The Maryland chapter of the National Electrical Contractors Association (NECA) represents electrical contractors who perform the highest quality electrical and telecommunication installations throughout Maryland and West Virginia. The Maryland chapter was chartered in 1950 with the core mission to support its members and elevate the electrical construction industry.

Challenge: In Need of a Modern Touch

NECA prides itself on leading the industry in the practical application of new technologies. With that key concept in mind, the Maryland NECA chapter knew that its website needed some attention. They wanted to ensure they offered an effective way to get their audience the information they needed quickly and easily. Their website needed a fresh design with updated web tools and easy navigation that better showcased their brand and make updating content a breeze.

NECA Website Screenshot
NECA Website Screenshot
NECA Website Screenshot
NECA Website Screenshot
NECA Website Screenshot
NECA Website Screenshot

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They wanted to ensure they offered an effective way to get their audience the information they needed quickly and easily.

Process & Solution: A Fresh Look with Functionality

Working closely with the client to identify the various criteria needed for searching/filtering the contractor database and developing content and imagery was essential in creating a more modern interface. Their branding became the forefront to ensure the Maryland chapter website would embrace a combination of the NECA branding and Maryland colors. Current union members would need a password-protected members section. An online events calendar would make it easy for users to find and register for events. It would also allow site administrators to export attendee lists, send out email reminders, and accept payments online. With these new features, the management of the website would need to be simple.

The result is a new website representing the quality of work completed by the member contractors, with improved site architecture and content to get information quicker and easier. It includes an engaging design with better imagery and stronger branding. A searchable database of member contractors with multiple filters and a secure members-only area is also featured. News articles and site content are easily updated with a new CMS to keep it current and ultimately help drive quality traffic to the website.

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