SEO Toolkit and Marketing Budget Tips
SEO Toolkit and Marketing Budget TipsLatest SF University, ‘Marketing Tools For Success’ covers tips on tailoring your marketing budget & curating your SEO toolkit to boost your brand’s marketing efforts. Read our event recap or watch the presentation recording below and don’t forget to take advantage of your Free SEO Audit. Offer ends December 1st!
What is SEO
Search Engine Optimization, referred to as SEO, is a set of practices and strategies aimed at optimizing a website or online content to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase traffic to a website from search engines and these sets of practices will make up your SEO toolkit. Have you ever been reading a blog and clicked on a hyperlink? Have you ever left a website because the page was not loading fast or you couldn’t find what you were looking for quickly? Have you ever gone to Google and typed in ‘places to eat near me’ and ordered food from a resulting match? These are all real-life examples of you interacting with good and bad SEO. Businesses who have good a good SEO toolkit with the right keywords, a good user experience, and are successfully being crawled give better results with more leads and higher conversion rates of those leads into paying customers.
Build Your SEO Toolkit
If used correctly, an SEO toolkit can build your online presence, increase visibility, and attract more organic traffic to your website. SEO toolkits include use of keyword research, content creation, improved user experience, technical SEO, link building, local SEO, and analytics & tracking. For help with your SEO toolkit, take advantage of our Free SEO Audit offer running now through December 1st 2023. We’ll analyze your website and come back with reports on all of your SEO metrics with advice on where to focus your marketing dollars for improving your organic traffic and conversion rates. 
Marketing Budget Factors
Building a marketing budget tailored to your unique business needs involves careful consideration of various factors, including your business goals, target audience, and revenue. To start building a marketing budget, you need to first define these various factors for your business.
Goals
Some examples of business goals could be increasing the number of leads, increasing the number of customers by converting more leads to paying customers, or lowering the cost of customer acquisition to improve budget efficiency.
Audience
Your target audience will greatly affect how you decide to allocate budget as demographic and generational trends vary widely between different marketing tactics. For example, you may get more views on digital spends or you may get more quality views on print & mail spends depending on your target audience demographic, geographic location, and seasonal trends and goals.
