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SEO & Marketing Budget Tips from SF University

Blog » SEO & Marketing Budget Tips from SF University
November 14, 2023
Solution: Marketing & Digital Solutions
Industry: Education
SFU Marketing Tools for Success event header

SEO Toolkit and Marketing Budget Tips

Latest SF University, ‘Marketing Tools For Success’ covers tips on tailoring your marketing budget & curating your SEO toolkit to boost your brand’s marketing efforts. Read our event recap or watch the presentation recording below and don’t forget to take advantage of your Free SEO Audit. Offer ends December 1st!

What is SEO

Search Engine Optimization, referred to as SEO, is a set of practices and strategies aimed at optimizing a website or online content to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase traffic to a website from search engines and these sets of practices will make up your SEO toolkit. Have you ever been reading a blog and clicked on a hyperlink? Have you ever left a website because the page was not loading fast or you couldn’t find what you were looking for quickly? Have you ever gone to Google and typed in ‘places to eat near me’ and ordered food from a resulting match? These are all real-life examples of you interacting with good and bad SEO. Businesses who have good a good SEO toolkit with the right keywords, a good user experience, and are successfully being crawled give better results with more leads and higher conversion rates of those leads into paying customers.

Build Your SEO Toolkit

If used correctly, an SEO toolkit can build your online presence, increase visibility, and attract more organic traffic to your website. SEO toolkits include use of keyword research, content creation, improved user experience, technical SEO, link building, local SEO, and analytics & tracking. For help with your SEO toolkit, take advantage of our Free SEO Audit offer running now through December 1st 2023. We’ll analyze your website and come back with reports on all of your SEO metrics with advice on where to focus your marketing dollars for improving your organic traffic and conversion rates.

Marketing Budget Factors

Building a marketing budget tailored to your unique business needs involves careful consideration of various factors, including your business goals, target audience, and revenue. To start building a marketing budget, you need to first define these various factors for your business.

Goals

Some examples of business goals could be increasing the number of leads, increasing the number of customers by converting more leads to paying customers, or lowering the cost of customer acquisition to improve budget efficiency.

 


 

Audience

Your target audience will greatly affect how you decide to allocate budget as demographic and generational trends vary widely between different marketing tactics. For example, you may get more views on digital spends or you may get more quality views on print & mail spends depending on your target audience demographic, geographic location, and seasonal trends and goals.

 


 

Revenue

Your overall revenue will also greatly affect your budget. You can build a productive marketing budget and make use of marketing tactics like SEO whether you are a non-profit with an annual budget of $3,000 or a luxury senior living facility with an annual budget of $300,000. A common rule of thumb is to spend between 2-5% of your revenue on marketing for B2B businesses and 5-10% on marketing for B2C businesses.

 

Marketing Budget Math

To determine your marketing budget, you must first analyze your current spend, the number of leads you are receiving, and the number of paying customers you are receiving. Determine your cost per lead by taking your total spend and dividing it by the number of leads you received. Determine your cost per customer acquisition by taking your total spend and dividing it by the number of leads you had converted to customers. Below is an oversimplified example.

Your Marketing Dollar

After you do the marketing budget math, you are ready to outline a marketing budget. Let’s say you’re a luxury senior living facility with a goal of getting 100 new leads a month. You would take your data on cost per leads you just worked out in the math above and funnel marketing dollars into different marketing tactics like direct mail, digital web & social media advertising, print advertising, website & SEO, PR & communications, events, collateral, advisory services, outreach, and more.

Full Event Recap

Watch the video below for a full event recap on SF University: ‘Marketing Tools For Success’ presentations, Q&A section, tips, tricks, and more. Need help with your marketing budget planning and SEO toolkits? Contact our experts at [email protected] or 443.548.3500

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