Breaking the Digital Mold: How to Leverage Sensory Marketing

Blog » Breaking the Digital Mold: How to Leverage Sensory Marketing
January 22, 2024
Solution: Creative & Design Solutions
Sensory Marketing vision hearing smell taste touch

The rise of sensory experiences is ushering in a revolution that transcends digital limitations. Join us in exploring how businesses are leveraging tactile and sensory marketing opportunities to create immersive experiences that distinguish their brands in crowded markets.

The Need for Sensory Marketing

Sensory experiences tap into the human desire for connection, offering a tangible and memorable engagement that goes beyond the confines of a screen. A study carried out at the Rockefeller University shows that in the short term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.

“we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.”

Imagine harnessing multiple senses at once and super boosting brand recall! With unique, sensory-filled printed products and direct mail marketing campaigns, you can.

How to Incorporate the senses

Tell your brand’s story with tactile touchpoints that incorporate the senses. Embrace the power of touch, scent, taste and sound to forge a deeper bond with your audience. From scented print ads to audible print ads with interactive elements, edible print ads with flavors, fun surprises like scratch-off mailers and special revealing elements, or spot UV embellishments for textural brand enhancements, there are unlimited ways to incorporate sensory marketing with your brand strategy.

the Future of Marketing

The rise of sensory marketing marks a pivotal moment in the industry’s evolution. As we navigate the virtual age, the incorporation of tactile and sensory elements is not just a trend; it’s a paradigm shift.  Businesses that embrace this new frontier will not only captivate their audience but also shape the future of marketing—one where the senses are not overlooked but celebrated as the gateways to unforgettable brand experiences.

redefine how you connect with consumers

Are you ready to embark on this sensory journey and redefine what it means to connect with consumers in the virtual age? Contact our team today and we’ll help you strategize, design, print, and deliver your brand to target audiences for increased business in 2024 and beyond. Get Started Button

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For over 25 years, Strategic Factory has been a family-owned industry leader in Maryland, offering only the best in service and craftsmanship in a variety of products and solutions.