University of Maryland

Case Studies » University of Maryland

University of Maryland’s NCAA Football team is in the Big Ten Conference with four major home games against their conference rivals. To boost team spirit and fundraising efforts for these major gamedays, their Terrapin Club came to Strategic Factory for a solution.

The Project

As a proud partner of the University of Maryland, we were thrilled to help their Terrapin Club create the ‘Tailgate Beat Box’ filled with gameday promotional items to get fans in the spirit and boost fundraising efforts. The ‘Tailgate Beat Box’ is for sale now with a portion of the sales going towards student-athlete fundraising by the Terrapin Club. Fans who purchase a Tailgate Beat Box will also be entered to win a pair of Maryland-inspired Beats headphones with every purchase.

The box includes promotional items branded for the University of Maryland Terrapins:

  • Four (4) 16 oz. BEAT cups – one (1) for each Big Ten home game
  • (1) Maryland Football Jersey Rally Towel
  • Maryland Football Gameday Stickers
  • Stainless Steel Credit Card Bottle Opener
  • Printed Thank You card

The Process

The Strategic Factory team worked with University of Maryland’s Director of Development Marketing & Communications, Katy Ford, on selecting appropriate promotional items for the Tailgate Beat Box. It can be overwhelming without a team like ours on your side because when looking for a cup to brand, there are a billion choices. That’s not an exaggeration either! We use a ‘Good. Better. Best’ method to break down the available options into three levels of quality & price for each promotional item. This makes it super easy for our partners to land on something that fits their needs and budget without spending precious time flipping through billions of choices.

We then used our state of the art ACCURIOJET KM-2 known for printing vibrant colors, enhanced resolution, and use of variable data technology to create ‘Thank You’ cards and full-color imprint branded boxes for everything to go inside. Boxes were kitted with all items nicely surrounded by specially selected tissue paper, stored in the Strategic Factory warehouse facilities, and white-label drop-shipped on behalf of the Terrapin Club.

As experts in the fields of branding and promotion, we put your best foot forward with show-stopping work.

Your Turn?

Let us take care of your next promotional box! We make the selection process a breeze, we can take care of all the graphic design, and you never have to worry about kitting, storage, or fulfillment. We can include all sorts of items from branded promotional products to apparel, printed items, cards, digital marketing, tracking analytics, and more!

Branded promotional boxes by Strategic Factory are essential for boosting team morale, providing a thoughtful...

Associated Company

The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni all dedicated to the pursuit of Fearless Ideas.

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For over 25 years, Strategic Factory has been a family-owned industry leader in Maryland, offering only the best in service and craftsmanship in a variety of products and solutions.