Topping the Competition with a Refresh
Alte Exteriors is based in central New Jersey and is a family-owned-and-operated, residential and commercial renovation contractor. Focusing on exterior projects, they’re primarily known for their roofing, siding, and gutter work.
Challenge: Outdated Brand & Strategy
Alte Exteriors originally reached out regarding a need for a logo refresh that would help them stand out from their competition and better communicate the type of services they offer. From there, they determined a full brand refresh as well as an updated website and complete digital strategy was needed.
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Alte Exteriors understood the importance of digital advertising, but needed guidance and management help.
Process & Solution: Full-Service Concept
Alte Exteriors works within a specific, regional service location, in a niche market. They needed a creative and thoughtful design strategy to stand out from the competition. It started with an updated logo design, which incorporated a roofing design to showcase their primary service offering.
With the new brand identity in place, market research findings were used to guide the development of a new visual brand for the website; this increased brand awareness in their marketplace, delivered better navigation and user experience, and increased the “stickiness” of the site. Clients could quickly find relevant information on the service solutions they needed and were encouraged to take next steps to call or request more information. Additional services, such as branded apparel and promotional items, were provided to round out their branded presence in their market.
Alte Exteriors understood the importance of digital advertising, but needed guidance and management help. Market intelligence that was gathered from the research completed during the rebranding efforts was used to implement a successful digital marketing strategy that included SEO, paid search advertising, display advertising and Direct Mail Booster. As a result, these programs, along with the rebranding efforts, have increased Alte Exteriors lead generation efforts and brand presence.