At our latest SF University event, we had the privilege of hosting Zachary Cochran, founder of Cochran Coaching LLC, who delivered a fast-paced, insightful session on workplace engagement. Zachary packed the presentation with research-backed strategies and real-world best practices to help organizations create high-performing teams.
Why Employee Engagement Matters
Gallup defines employee engagement as “the involvement and enthusiasm of employees in their work and workplace.” But not all employees are equally engaged:
- Engaged employees are psychologically invested and drive innovation.
- Unengaged employees show up but lack enthusiasm.
- Actively disengaged employees undermine productivity and morale.
The statistics make it clear: engaged employees lead to higher productivity, profitability, customer satisfaction, and lower turnover. High-performing organizations see 70% employee engagement, compared to much lower levels in average workplaces.
Key Takeaways from the Session
- The Cost of Disengagement
- Disengaged employees can be a major liability, causing up to 81% higher absenteeism and 18% lower productivity.
- Lack of leadership, unclear expectations, and toxic workplace cultures contribute to disengagement.
- The Power of Recognition
- Employees thrive on appreciation. Simple gestures like a thank-you card, branded gifts, or an award program can make a significant impact.
- As Zachary noted, many employees proudly display recognition certificates at their desks, reinforcing the value of appreciation.
- Continuous Feedback Beats Annual Reviews
- Effective managers don’t wait for yearly evaluations—they provide frequent, constructive feedback.
- Think of it like a racecar pit stop—adjustments throughout the journey keep performance optimized.
- The Right Leadership Style Matters
- The best managers adapt their leadership style based on the individual and the task at hand.
- Leaders who focus on employees’ strengths reduce disengagement risk from 40% to just 1%.
- Culture Over Strategy
- As Peter Drucker famously said, “Culture eats strategy for breakfast.” Companies like Disney, Chick-fil-A, and Southwest thrive because of their strong workplace cultures.
- A company isn’t a family—it’s a business. Alignment with core values is key to success.





Download Your Free Worksheets
To help you foster a thriving workplace culture, we’ve created exclusive tools that make employee engagement effortless:
Employer Value Proposition (EVP) Development Worksheet
Define what sets your company apart and attract top talent.Employee Gifting Lookbook
Shop custom-branded gifts to show appreciation and reinforce company culture.Employee Engagement Calendar
Creative ideas to keep your team inspired and engaged throughout the year.
👉 Download the resources now to elevate your workplace engagement and build a more motivated, connected team.
Develop Your Workplace Engagement Further
Reading List
Zachary mentioned several books throughout his presentation that can help you further explore the concepts of employee engagement and leadership. You can find his recommended reading list here.
Coaching Programs
Zachary’s coaching programs are designed to help individuals and teams develop leadership skills, cultivate emotional intelligence, and enhance engagement. Interested in learning more? Check out his programs here.
Presentation Download
Did you miss something during the fast-paced presentation? Don’t worry! You can download the full Workplace Engagement PowerPoint slides to review at your convenience. Download PDF here.
Follow Along for More SF University Events
The best learning happens in-person! Strategic Factory’s SF University series continues to empower businesses with knowledge, tools, and strategies to succeed. Meet our experts, pick their brains, ask your burning questions– this is your time to get guided help, resources, and ideas. We usually host 4-6 sessions a year. See all upcoming sessions here.