Make a Splash with these Four Trends in Promo and Apparel for Summer 2023

Blog » Make a Splash with these Four Trends in Promo and Apparel for Summer 2023
June 14, 2023
Solution: Branded Apparel
summer beachscape with starfish, seashells, coconut drink, sun hat, sunglasses, flip flops, and palm trees.

In today’s rapidly evolving business landscape, standing out from the competition requires more than just a catchy tagline or a flashy logo. It’s about making a meaningful connection with your target audience, understanding their needs, and providing them with products that resonate with their values and lifestyles. Summer is right around the corner, and with it comes a fresh wave of trends blending style, functionality, and sustainability to elevate your brand’s visibility and keep your business top-of-mind.

1. Eco-Friendly Products

With environmental consciousness on the rise, eco-friendly materials are taking center stage in the world of promotional products and branded apparel. Customers value sustainable practices, making it essential for businesses to align their brand with eco-consciousness. This summer, expect to see an array of products made from recycled or biodegradable materials, such as bamboo, organic cotton, and recycled plastic. These eco-friendly choices not only demonstrate your brand’s commitment to the planet but also enhance the appeal to environmentally conscious consumers.

2. Tech Gadgets and Accessories

In today’s digital age, tech gadgets and accessories continue to dominate the promotional products landscape. With 71% of the workforce still working remotely, whether fully remote or hybrid, offering practical and innovative tech items can significantly boost brand visibility while being beneficial. Look for products like wireless charging pads, laptop backpacks, Bluetooth speakers, and portable power banks. Customizing these gadgets and accessories with your brand logo creates a lasting impression while providing useful tools that align with the tech-savvy lifestyle of your target audience.

3. Outdoor and Adventure Gear

Summer is synonymous with outdoor adventures, making outdoor and adventure gear a prominent trend in promotional products and branded apparel. From camping essentials to hiking gear and beach accessories, there is an abundance of options to showcase your brand in the great outdoors. Branded water bottles, picnic blankets, sunglasses, and durable coolers are just a few examples of how you can connect with your customers while they enjoy their favorite outdoor activities. These items not only offer practicality but also serve as reminders of your brand’s commitment to adventure and exploration.

4. Branded Athleisure Wear

Athleisure wear, the perfect combination of comfort and style, continues to be a go-to trend in summer 2023. With the continued change in working environments, it’s seamlessly integrated into everyday fashion, transcending the boundaries between workout gear and casual attire. Branded athleisure wear, like moisture-wicking t-shirts and polos, performance jackets, and yoga pants, not only provides a stylish and versatile option but also serves as a walking billboard for your brand. Capitalize on this trend by selecting high-quality apparel that aligns with your brand’s aesthetic and values.

With the latest summer promo trends, the sky’s the limit! But don’t worry, it doesn’t have to be overwhelming. At Strategic Factory, our promo and apparel experts can help you add these summer trends to your marketing strategy, so your brand stands out and resonates with your target audience. Make a lasting impression this summer and contact our team to get your order started. If you need some summer inspiration, check out our latest lookbook, Summer 2023: Outdoors & Travel, for some sizzling ideas.

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