When you’re ordering custom signage, the fastest way to get an accurate quote and smooth installation is to come prepared with clear details. These 20 essential questions are the ones our team will ask during the discovery process and having the answers upfront helps us design the right solution, avoid delays, and keep your project on time and on budget.
Below are the 20 questions to expect, along with quick context for why they matter:
Purpose & Audience
- What is the primary purpose of the sign? This shapes design, materials, and placement.
- Is this sign intended for short-term or long-term use? Temporary vs. permanent signage affects cost, construction, and installation approach.
- Do you anticipate needing future updates or replacements? Planning for updates now saves time and cost later. Think interchangeable panels, inserts, removable graphics, and directory changes.
- What is your ideal timeline or target installation date? This helps determine production schedules and priority levels.
Location
- Where will the sign be installed? Interior or exterior? The environment determines durability, materials, and mounting methods.
- What direction(s) should the sign be viewable from? Viewing angles impact size, design, and placement height. Think in one direction, both directions, vehicular traffic, pedestrian traffic, and others.
- What is the exact address and precise location where the sign will go? Location impacts access, installation logistics, and potential property approvals. Tip: Dropping a pin on a map is helpful, especially for campuses, multi-tenant buildings, or properties with multiple structures.
- Can you provide clear photos of the installation area? Photos eliminate guesswork and reduce back-and-forth. Try to get an establishing shot, close-ups of the surface, obstruction photos, and access photos.
- Are there environmental factors to consider? These conditions determine material choices and long-term performance. Think sun exposure, temperature swings, moisture, traffic, wind load, and vandalism risk.
Technical
- Will the custom sign be illuminated? If so, what type? Illumination affects power needs, materials, and potential permitting. Back-lit, halo-lit, LED, and edge-lit are a few examples.
- What are the exact measurements for the sign area? Even a few inches can change hardware, structural needs, or feasibility. Be sure to consider width, height, depth, and measure in multiple spots if you can.
- Are there existing signs, holes, or hardware that need removal or patching? Existing conditions affect the scope and installation time.
- What type of surface will the sign be mounted on? Different surfaces require different anchors, tools, and prep. Some common ones we see are brick, drywall, concrete, stucco, metal panel, and glass.
- What is the surface condition? Surface texture influences adhesion, drilling, and finishing. Common conditions we see are painted, textured, insulated, damaged, and uneven.
- Is electrical power available if needed? Power access is required for illuminated signs and may impact scheduling. Knowing where the power source is and who manages the connection is helpful.
Cost
- Will you need design help, or will you provide print-ready artwork? This clarifies timelines and file expectations early.
- Do you have a budget range in mind? A budget helps us recommend the right material options so you can make an informed decision.
Installation
- Are there obstacles or obstructions near the installation area? Obstructions influence placement precision and installation method. For example, make note of any vents, soffits, pipes, trim, outlets, windows, landscaping, and even furniture.
- What access limitations might impact installation? Access drives installation planning and time requirements. Consider security check-ins, street closures, restricted hours, parking limitations, elevator vs stair access, lift access, or loading dock access.
- Will permits or landlord/property approvals be required? Permits can affect your timeline and may require engineering.
Set Your Sign Project Up for Success
A little preparation goes a long way. With these questions answered, we can give you faster quotes, clearer timelines, and signage that’s built right the first time.
Grab the downloadable custom signage checklist and then send us your details when you are ready.
