A Complete Guide to Managing Open Enrollment

Blog » A Complete Guide to Managing Open Enrollment
July 19, 2023
Solution: Branded Apparel
open enrollment form

The open enrollment period can be a stressful time. As an HR professional, not only do you have to manage employee benefits and communication, but you may also be dealing with a tight deadline and a limited budget. Fortunately, there are services available to ensure your employees are informed and engaged. Follow our guide below to streamline your open enrollment process.

Streamline your open enrollment process

1. Simplify communication with custom print and signage materials

Communicate clear and concise information about benefit options to your employees with print and signage materials. Brochures, flyers, and posters can help simplify complex topics and make it easier for employees to understand their choices and explain the benefits, costs, and deadlines of open enrollment. You can also use custom signage to direct employees to your benefits fair or to remind them of important upcoming dates.

2. Promote enrollment with branded promotional products

Promotional products can be a powerful tool to engage employees during open enrollment. Branded items, such as water bottles, tote bags, and t-shirts, can encourage your employees to participate. They also serve as a reminder of the benefits your company offers and encourage employees to take action, whether they choose to enroll or not.

3. Use branded apparel for a cohesive Look

For larger companies, branded apparel can create a cohesive look for your benefits team and help employees identify HR staff and representatives from benefits providers. Consider custom-branded apparel such as polos, t-shirts, hoodies, hats, or jackets that showcase your company’s brand and messaging.

4. Leverage digital marketing services

Digital marketing can help you measure the success of your open enrollment efforts and refine your messaging for future years. By leveraging analytics and tracking tools, you can see how employees interact with your open enrollment content and make adjustments as needed. You should develop a comprehensive digital marketing strategy that aligns with your goals and ensures that your open enrollment efforts are reaching your employees strategically and effectively.

5. Simplify on-site logistics with event management assistance

In-house events like open enrollment informational sessions or benefit fairs can be stressful. That’s why it’s important to plan ahead and create an immersive experience for your employees with branded banners, tablecloths, display boards, and open enrollment packets or additional support materials. Consider logistics and any signage needed if going off-site.

Strategic Factory offers a myriad of solutions to help you manage your open enrollment.

Whether it’s custom print materials, branded promotional products, apparel, digital marketing services, or event management assistance, we help remove the stress from your open enrollment process to create an engaging experience for your employees.

With most open enrollments taking place mid-fall, now is the time to start preparing.

Reach out to our experts at [email protected] or 443.548.3500 to get started on your open enrollment efforts.

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For over 25 years, Strategic Factory has been a family-owned industry leader in Maryland, offering only the best in service and craftsmanship in a variety of products and solutions.