Social Media | Strategic Factory

6 Steps to Creating a Social Media Strategy

So, you heard you need to be present on social media. At first, things were going pretty well. But then, they slowed down; and now, you have no idea what to post anymore. Worse yet, you forget to...

How to Maximize Your Engagement on LinkedIn

As a business professional, you’ve probably heard about LinkedIn. You know it’s a social networking platform that’s great for networking and connecting with other business professionals in your...

Social Media and Your Marketing Strategy

When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers...

Should Your Business be on Instagram?

We’ve all heard of social media marketing before. Businesses should be on social media, professional individuals should be on social media, social media is the new way of marketing, everything. Of...

Which Social Media Platform Is Right for Your Business?

When starting up or continuing to grow a successful business, one thing is certain – you need to market yourself! In the world of digital media, topics and trends change daily. So, how do business...

Social Media Marketing: Using Facebook Live

Ready, set, action! If your small business uses social media, you’ve probably heard about one of Facebook’s newest and most popular features: Facebook Live Video. Facebook Live allows individuals...

5 Social Media Mistakes That Every Business Should Avoid

Considering there are currently over 200 social media sites available, it can be challenging for businesses to determine which sites to participate on. In addition, there’s the challenge of how...

5 Genius Facebook Marketing Hacks

Ever since the great Facebook algorithm changes of 2015, fan pages have been seeing less and less interaction with their audience. The algorithms have shifted how content is displayed and only...

5 Facebook Metrics That Your Business Should Analyze

Facebook algorithms often change and evolve, making it challenging for social media marketers to implement organic marketing campaigns. Because of these changes it is even more important that...

Three Twitter Campaigns That Will Get You More Raving Fans

As a Twitter user you may have participated in various brand’s campaigns. Perhaps your favorite clothing company ran a photo contest, or your favorite health blog did a countdown post, or maybe...