Social Media | Strategic Factory

Color Psychology and What It Means for Your Business

Color is powerful. Just how powerful is evident in the annual announcement of the Pantone Color Institute’s, Color of the Year. Last year, we saw two colors chosen, an anomaly being only the...

5 Social Media Hacks to Market Your Business

With more than 3 billion people on social media and millions of people posting, tweeting and snap-chatting every day, social media is a great place for your business to attract customers....

5 Ways to Maximize Your Social Pages

It’s a digital world, and we’re just living in it. With the potential to reach billions of people, your business can’t afford to NOT be on social media channels. Social media can be a free and...

Facebook 101: How To Optimize Your Page

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social...

Let’s Get Social: 7 Tips for Marketing on Social Media

The world may have stopped as we know it in 2020, but like always, technology has continued to advance. Without a working knowledge of social media platforms, it can be difficult to market your...

6 Ways to Up Your Social Media Game

Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to...

Get Social: 7 Tips for Marketing on Social Media

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online. But it’s...

Why Your Business Should Be on LinkedIn

Most businesses are on Facebook, Twitter, Instagram or at least two of the three. Hopefully your small business is on one or more of these social media outlets. However, LinkedIn should be part of...

Social Media 101: 5 Easy Ways to Optimize Your Pages and Profiles

You’ve certainly seen it before—a half-hearted attempt at filling out a social media business profile. Before they handed you the keys to your company’s social media account(s), someone was...

5 Reasons Social Media is an Essential Part of Your Marketing Strategy

Social media has quickly become one of the most important parts of a business’s digital marketing strategy. It’s a great way to improve your reach across a broader audience. If you’re hesitant...