The beauty of the printed word is one of the outstanding accomplishments of humankind. Yet today, we receive so much of our information digitally. Beautiful invitations, important certificates, even...
Direct Mail Marketing Predictions for 2016
If you thought direct mail marketing was dead, think again. In fact, with the growth of technology and personalization, direct mail has become an even bigger player for your ROI. Check out these...
Target Your Audience with Direct Mail
As one of the most effective and personalized ways to advertise, Direct Mail is a powerful marketing medium used to reach the right person at the right time with the right message. It’s a challenge...
Post-It Notes – A Brilliant Accident
Our featured HOT PRODUCT is extremely popular in homes and businesses around the world, and it turns out was invented by accident! Don’t believe me? I have proof… The year was 1968. Spencer...
Stop the presses! Print is not dead after all! Though digital media has certainly taken a chunk of the print industry’s business, the printed word is just as vital today as it was a century...
20 Beautiful Holiday Greeting Cards
As we approach the holidays it’s important to begin considering end-of-year gifts for your company’s team members as well as your clients. Holiday cards are an excellent, yet affordable way of...
It’s Not One or the Other—Have Digital and Print Work Together
Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer out there who prefers to receive all forms of communication digitally. Heck, maybe you’ll...
3 Tips for Packaging That Really Packs a Punch
Imagine Christmas morning with the most boring parents in the neighborhood. Two kids with bleary eyes and flannel pajamas tumble down stairs excitedly, only to stumble on a pile of building blocks...
Once Isn’t Always Enough—When to Rely on Follow-Up Direct Mail Pieces
What a shame to put so much effort into your marketing campaign, only to stop short of closing the deal. Smart marketing begins with tireless research and a hearty dose of data. With data to back you...
How to Create Direct Mail that Delights Prospects
Direct mail is an often under-appreciated form of advertising. Let’s face it, our first instinct is to quickly toss it away so we can get on with our day. But direct mail shouldn’t be so quickly...