There is a time for everything in the marketing business. A time to stick with your current marketing strategy, a time to change your plan just a little and a time to try something completely...
Direct Mail Bests Online Marketing with Personalization
If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because...
If Your Direct Mail Doesn’t Work, Maybe You’re Committing These Mistakes
Every day you go to your mailbox to see it you have mail. As you hover over the trashcan to sort, how do you decide what piece you’ll read and what piece will fall through your hands to its demise?...
Make Your Business Card a Hot Commodity
Take out the business cards that you’ve collected over the past few months, and include your own. You’ll notice that they’re all eerily similar. Lately, there have been a few that go against...
What was old is new again thanks to thinking inside the box. Add a QR code to any printed marketing piece, such as direct mail, and you’ve opened your marketing to a multiplatform experience for...
Consumers Clipping Coupons: Cause for Business Owners to Take Notice
You may remember growing up waiting for the Sunday paper that delivered full-color funnies to your door. While you were pouring over the Peanuts and Family Circus, mom was rifling through the mounds...
April showers bring May flowers, and hopefully a postcard in your mailbox. That’s the hope of organizers of the annual National Postcard Week, which is celebrated the first week of May. While the...
Summer’s Coming. Get Outdoors and Advertise.
Free Ice Water. Coffee 5 Cents. If you’re planning a trek on the open road in the old family roadster this summer, you’ll probably encounter one of these marketing come-ons. All signs lead to...
The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in...
Get the Card Everyone Wants to Collect
You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and...