Marketing | Strategic Factory

5 of the Coolest Corporate Gift Trends for the 2022 Holiday Season

Corporate gifts are a great way to appreciate those who support your business with items they’ll be happy to receive and will want to use. It’s essential to have these gifts on-hand all year; no...

5 Direct Mail Trends to Take Advantage of for Fall 2022

Fall is only a month away, and it’s the perfect time to start thinking about your end-of-year marketing strategy. Whether you want to promote a new product or service or a brand refresh going...

A Guide to Planning for Your Next Event or Trade Show

Events are a highly efficient and effective way to engage with your customers and prospects all at once. Plus, we all crave the in-person connections they provide. Also, consider the effectiveness of...

5 Kits Your Business Needs to Take Advantage Of

It’s no secret that gifting your audience with branded swag in kits or bundles leaves an impression. 68% of recipients say getting a custom gift strengthened their relationship with the...

5 Print Solutions to Enhance Your Digital Marketing

It’s no secret that marketing recently made a major shift towards digital, as businesses took advantage of the 25% surge in internet usage and adopted a remote approach due to the pandemic....

5 Hot Promo Trends for Summer 2022

Did you know 57% of consumers keep the promo items they receive for more than five years? As the promo industry continues growing (8% a year since 2017), there are more items than ever to meet your...

State of the Industry: Q1 Trends

The first quarter of 2022 officially closed at the end of March. Since then, we’ve been reviewing Q1 data to ensure we continue to offer the products and services our customers want and find...

Getting to Know the Cost of a Direct Mail Campaign

Even in a digitally-driven world, direct mail has proven its value time and again. With an open rate that can reach up to 90%, every business should be using this impactful marketing tool. Direct...

Top Promo Trends to Take Advantage of in 2022

According to a recent study, 53% of people used some type of promotional product at least once per week. Of those, 81% said they keep custom promotional products for more than a year, with 40% of...