Marketing | Strategic Factory

5 Print Solutions to Enhance Your Digital Marketing

It’s no secret that marketing recently made a major shift towards digital, as businesses took advantage of the 25% surge in internet usage and adopted a remote approach due to the pandemic....

5 Hot Promo Trends for Summer 2022

Did you know 57% of consumers keep the promo items they receive for more than five years? As the promo industry continues growing (8% a year since 2017), there are more items than ever to meet your...

State of the Industry: Q1 Trends

The first quarter of 2022 officially closed at the end of March. Since then, we’ve been reviewing Q1 data to ensure we continue to offer the products and services our customers want and find...

Getting to Know the Cost of a Direct Mail Campaign

Even in a digitally-driven world, direct mail has proven its value time and again. With an open rate that can reach up to 90%, every business should be using this impactful marketing tool. Direct...

Top Promo Trends to Take Advantage of in 2022

According to a recent study, 53% of people used some type of promotional product at least once per week. Of those, 81% said they keep custom promotional products for more than a year, with 40% of...

How to Update your Website for 2022

Last year, the internet behavior of consumers changed rapidly. Keeping up to date on trends and effective communication in the digital space are more important now than ever. As we enter 2022,...

Celebrate Christmas in July with Custom Employee Appreciation Boxes

Learn more about employee gifts by signing up now for our next SF University session, a FREE event featuring our team of promo experts and Jeff Pickens from PCNA, a premier supplier of high-quality...

Pantone 2021 Color of the Year

As the leading expert on all things color, the Pantone Color Institute specializes in color standards and consulting. Seeing color as a strategic asset, they educate their clients on how to best...

5 Marketing Ideas Leading Up to Thanksgiving

Just as fast as October appeared, the time to put away the spooky decorations has come. While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut...