Marketing | Strategic Factory

Why Your Company Should Show Customers Appreciation

Valentine’s day is right around the corner, and it’s the perfect time to show your customers some love with personalized messages or customer appreciation gifts. Customer appreciation is an...

2023 Promo & Apparel Trends You Need To Know About

According to a recent study, 80% of people claim to have received a promotional product from a brand. 76% say their perception of a brand has changed for the better after receiving branded...

What to Know About Pantone’s 2023 Color of the Year

The 2023 Pantone Color Institute’s Color of the Year was announced earlier this month as Viva Magenta (PANTONE 18-1750), a hybrid color that is equal parts crimson red and maroon. The complex...

Last-Minute Holiday Gifts That Will Arrive on Time

It’s hard to believe that the holidays are right around the corner. If you’re still searching for the perfect gift, there’s still time to grab everything you need for the holiday season. There...

Warming and relaxing near fireplace with a cup of hot drink.

Cold-Weather Essentials You Need to Consider this Winter

Winter is just around the corner, and now’s the time to get your team and customers the cold-weather gear they need to keep warm and cozy. From outerwear and indoor apparel to practical promotional...

How You Can Spend Your End-of-Year Budget Effectively

It’s hard to believe we’re already nearing the end of 2022. If you have remaining funds you need to spend this year—you’re not alone. When it comes to year-end budget spending,...

Christmas, New Year, winter holidays concept and celebration mood. Festive decorated gift boxes on dark background

5 of the Coolest Corporate Gift Trends for the 2022 Holiday Season

Corporate gifts are a great way to appreciate those who support your business with items they’ll be happy to receive and will want to use. It’s essential to have these gifts on-hand all year; no...

Direct mail postcards can be send EDDM with variable data for each of your clients

5 Direct Mail Trends to Take Advantage of for Fall 2022

Fall is only a month away, and it’s the perfect time to start thinking about your end-of-year marketing strategy. Whether you want to promote a new product or service or a brand refresh going...

An expo or event tradeshow hall full of roll up banners and promotional tablecloths

A Guide to Planning for Your Next Event or Trade Show

Events are a highly efficient and effective way to engage with your customers and prospects all at once. Plus, we all crave the in-person connections they provide. Also, consider the effectiveness of...