Pantone 2021 Color of the Year
As the leading expert on all things color, the Pantone Color Institute specializes in color standards and consulting. Seeing color as a strategic asset, they educate their clients on how to best...
5 Tips to Build a Unique Online Portfolio
Having a personalized online portfolio is a necessity in the 21st century. These days, almost every job application requires a personal online collection of past work and personal details. Even if...
Elevate Gift Giving with Branded Packaging
Create an elevated gifting experience with branded packaging. Keep your brand professional yet recognizable with a variety of branded items. As the holidays are quickly approaching, now is the time...
Think Outside the Norm with Creative Branding
Where you place your logo on branded apparel is EVERYTHING. Branded apparel is an easy way to promote your business and people will become walking advertisements. While the front left pocket of a...
Creating a Successful Marketing Video
When it comes to marketing for a small business, staying up-to-date on the latest trends is an integral component of successful lead generation. Whether it’s a recent social media app, a trending...
6 Essentials to Include in a Brand Guide
For small businesses, entrepreneurs and marketing individuals, one of the most important parts of marketing is knowing who you are. If you don’t fully understand who the business is and what its...
4 Tips for Effective Branding During a Crisis
When you hear the word “branding,” the first image that may come to mind is visual promotion, products, and advertising. But branding is also about being true to your company’s message and...
How to Write an Effective Mission Statement
A mission statement: the driving concept behind a business. Whether you work for a large company, own a small business, run a nonprofit organization or fly solo as a freelance professional, we all...
How to Create the Perfect Infographic
The average attention span is just a few seconds—and yet that’s how little time marketers have to grab consumers’ attention and drive engagement. For online marketing, this adage rings true:...
Tips to Keep in Mind When Designing Your Brand’s Logo
It’s no secret that designing the perfect logo can be tricky. A well-crafted logo has the ability to create a relationship between your brand and your audience. Conversely, a poorly designed logo...