How to Update your Website for 2022
Last year, the internet behavior of consumers changed rapidly. Keeping up to date on trends and effective communication in the digital space are more important now than ever. As we enter 2022,...
Color Psychology and What It Means for Your Business
Color is powerful. Just how powerful is evident in the annual announcement of the Pantone Color Institute’s, Color of the Year. Last year, we saw two colors chosen, an anomaly being only the...
What You Need to Know About Branding Your Workspace for 2022
Having only seven seconds to make a first impression, your brand can quickly add legitimacy and value to your business. More than a logo or a tagline, it’s an emotional connection that tells your...
Pantone 2021 Color of the Year
As the leading expert on all things color, the Pantone Color Institute specializes in color standards and consulting. Seeing color as a strategic asset, they educate their clients on how to best...
5 Tips to Build a Unique Online Portfolio
Having a personalized online portfolio is a necessity in the 21st century. These days, almost every job application requires a personal online collection of past work and personal details. Even if...
Elevate Gift Giving with Branded Packaging
Create an elevated gifting experience with branded packaging. Keep your brand professional yet recognizable with a variety of branded items. As the holidays are quickly approaching, now is the time...
Think Outside the Norm with Creative Branding
Where you place your logo on branded apparel is EVERYTHING. Branded apparel is an easy way to promote your business and people will become walking advertisements. While the front left pocket of a...
Creating a Successful Marketing Video
When it comes to marketing for a small business, staying up-to-date on the latest trends is an integral component of successful lead generation. Whether it’s a recent social media app, a trending...
6 Essentials to Include in a Brand Guide
For small businesses, entrepreneurs and marketing individuals, one of the most important parts of marketing is knowing who you are. If you don’t fully understand who the business is and what its...
4 Tips for Effective Branding During a Crisis
When you hear the word “branding,” the first image that may come to mind is visual promotion, products, and advertising. But branding is also about being true to your company’s message and...