Customer Relationships | Strategic Factory

How to Streamline the Customer Experience

Integrating a variety of marketing channels—such as direct mail, point of purchase and email—is hot these days. In fact, integration is such a hot marketing buzzword that we can hardly call it...

At many local businesses, customer appreciation day inspires a platter of Oreos on the receptionist’s desk, coupled with a carafe of old, bad coffee. But that’s—uninspiring. Don’t...

In your marketing endeavors, so much time and energy is spent luring customers to your business. But all of your hard work in captivating customers is wasted if you can’t keep them after you’ve...

Recently Google shared that 70% of brand content is created by consumers. And that’s a good thing if you have loyal customers, because Google tells us that 90% of consumers trust recommendations...

The Art of the Upsell

We can’t fault you for focusing on adding customers to grow your business. In fact, it speaks to the ambition that drove your business to the success you currently enjoy. But as the year wraps up...

Securing New Business that Lasts

With the recession came the onslaught of a trend that’s surely affecting your business: frugality is hip, and it isn’t going anywhere. But there’s no need to fear the influence of the frugal on...

Show Your Customers That You Care

Hello October. Welcome the fresh, new month as an opportunity to get your company’s name out there. What better month to show your customers that you care about them and the community as a whole....

Give a Digital Smile That Shines

You’ve heard time and time again that your organization should be interacting on Facebook and Twitter, and even posting regularly on your blog. If you are, you’re heading in the right direction....

People Pay for Value

Think about the businesses you like to frequent. There’s just something about them that makes you want to go back for more. It may be hard to actually describe specifically why, but you know you...

They love you, they love you not. It’s Valentine’s Day and last week we demonstrated how you can show your customers some love. Now you should explore ways to gauge customer satisfaction and...