Customer Relationships | Strategic Factory

A Guide to Effectively Connecting to People

Networking is such a valuable skill because it allows you to create new bridges. And it IS a skill–meaning it can be practiced and learned like anything else. You don’t have to be a born...

For many business the hustle and bustle of the holiday season is followed by a lull in customer interaction. Your customers may be hibernating a bit now since the holiday fun is over and the harsh...

The holidays and other marketers make for a long, loud list of distractions that command your prospects’ attention. Today marks the zenith of the holiday marketing frenzy. But the close of shopping...

The holidays are a season of giving, and your clients and business partners have given your company so much. They’re the peanut butter to your jelly, the Bert to your Ernie and the Great Bambino to...

Put Yourself in Your Customer’s Shoes

Just as a focus on customer happiness—and not your accountant’s—makes for killer customer service, concentrating on the perspective of clients will make you a better marketer. So while...

We’d be fibbing if we said we didn’t relish the gift-giving traditions we share with our business partners. Watching the office fill up with goodies from our go-to vendors gives us a holiday...

Peruse the aisles at the local liquor store and you’ll notice a curious (or clawed, or cold-blooded, or canine) trend. More often than not, winemakers market their vinos with labels featuring...

Why Your Worst Customer Isn’t Worth It

It’s not you, it’s me. I just don’t see this working out in the future. We’ve got different goals and they don’t line up. Sound familiar? Chances are you’ve had some part in these...

You’ll never know what your customers want if you don’t ask them. Sometimes getting over that first hurdle of asking is the biggest challenge. However, just asking questions may not be enough....