Customer Relationships | Strategic Factory

The Benefits of Supporting Local Businesses

We’ve all heard the craze around supporting local businesses. Buy local, they say, eat local, they shout, go local, they promote. But sometimes buying locally can be difficult—whether in price,...

The Power of Great Customer Service

We’ve all been there. Something goes wrong with a product or service you’re using and you need help. Of course, the people in charge can’t help you or really don’t want to. They’re busy,...

testimonial word cloud on small blackboard

“Take It From Me”- Why Testimonials Are So Effective

Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do – from the copy you craft to the images you choose – is...

The Importance of Word of Mouth Marketing

Marketing covers tactics from print advertisements to online strategies, to massive campaigns. One tactic that is often overlooked, or even forgotten entirely, is word of mouth marketing. According...

How to Perfect Your Email Signature

Email signatures. We’ve seen them around. But have we ever actually thought what they involve? What’s the point? Turns out, email signatures can be very beneficial for both individuals and...

Make Customer Loyalty a Bigger Part of Your Marketing Efforts

In the early days of your business, the goal of your marketing program was essentially a singular one: you tried to get your product or service in front of as many eyes as you possibly could. Once...

Feel the Love! Boost Repeat Business with a Customer Loyalty Program

Were you aware that it costs five times more money to attract a new customer than to retain an existing customer? Obviously, customer retention is critical to the success of any business. If...

3 Ways to Show Customer Appreciation

Saying “thank you” to your customers does go a long way, but as John F. Kennedy said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but...

Last-Minute Client Gifts

The holiday season is in full swing, and it’s important to recognize the valuable relationships your company has with its customers. Use the opportunity of giving customer gifts to showcase the...

The week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not...