Customer Relationships | Strategic Factory

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Marketing Strategies to Attract Generation Z Users

Millennials tend to receive a lot of attention from marketers. They’re young, they’re earning more and they’re often brand loyal. But what about the generation just below them? Generation...

Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more...

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6 Tips for Better Customer Retention

Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis...

Humanizing and Personalizing Your Brand

Can we be honest here? Consumers do not trust your brand. Their natural inclination is not toward trust; it’s toward doubt, uncertainty and skepticism. In the age of faceless companies, massive...

Marketing to Existing Customers

In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However,...

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Five Ways to Provide Mind-Blowing Customer Service

Did you know that surprising and delighting your customers is something that starts before they are truly aware of your business and brand? Each interaction throughout the customer lifecycle is an...

Customer Service in Action: A Personal Touch

Customer service is never more important than when something goes wrong. Your actions can either win your customer back, or it can cost you that customer for life. Nobody knows this better than...

Never Underestimate the Value of Good Relationships

Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake...

What Your Customers are Worth (and Why it Matters)

What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is...

The Persisting Power of Loyalty

What is loyalty? Loyalty is words combined with actions. It is devotion tested by time. It is steadfast security that grows from a most prized character quality. Theodore Roosevelt said, “It is...