Whatever business you’re in, safety comes first. As people are making their way back into the office, everyone is taking extra precautions to stay well and safe. Whether it’s on display for your...
How to Use Testimonials to Market Your Business
Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to...
‘Tis the season of giving, but for your small business, that might be easier said than done. After all, if you’re intent on growing your business, you need to save money, right? In some cases,...
Holiday Gift Ideas to Give Every Type of Customer
With the cold chill in the air, one fact is abundantly clear: the holidays are just around the corner. Yes, soon lights will cover every home, presents will be under every tree and the sweet smell of...
You Should be Surveying your Customers, and Here’s Why
Meeting your customers’ needs is a critical element of a successful business. So how you do you make sure your customers are happy? A great way to check in with them is through a survey. Surveys...
Customer Personas and Why They’re Important
“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. However, many are still confused about exactly what customer personas are and how they should...
Marketing Strategies to Attract Generation Z Users
Millennials tend to receive a lot of attention from marketers. They’re young, they’re earning more and they’re often brand loyal. But what about the generation just below them? Generation...
Identifying Your Target Audience
In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more...
6 Tips for Better Customer Retention
Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis...
Humanizing and Personalizing Your Brand
Can we be honest here? Consumers do not trust your brand. Their natural inclination is not toward trust; it’s toward doubt, uncertainty and skepticism. In the age of faceless companies, massive...