Customer Relationships | Strategic Factory

5 Hot Promo Trends for Summer 2022

Did you know 57% of consumers keep the promo items they receive for more than five years? As the promo industry continues growing (8% a year since 2017), there are more items than ever to meet your...

State of the Industry: Q1 Trends

The first quarter of 2022 officially closed at the end of March. Since then, we’ve been reviewing Q1 data to ensure we continue to offer the products and services our customers want and find...

State of the Industry: Supply Chain Update

As we continue to face challenges due to supply chain disruptions, we remain optimistic that we’ll begin to experience some improvement soon. However, we want to remain completely transparent...

State of the Industry: Supply Chain Impacts

UPDATE: We’re in the midst of a global supply chain issue with no reprieve in sight. The expectation is that it will have a significant effect on the holiday gift-buying season. While we’re...

On-the-go PPE Kits!

Whatever business you’re in, safety comes first. As people are making their way back into the office, everyone is taking extra precautions to stay well and safe. Whether it’s on display for your...

How to Use Testimonials to Market Your Business

Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to...

How Giving Leads to Growing

‘Tis the season of giving, but for your small business, that might be easier said than done. After all, if you’re intent on growing your business, you need to save money, right? In some cases,...

Holiday Gift Ideas to Give Every Type of Customer

With the cold chill in the air, one fact is abundantly clear: the holidays are just around the corner. Yes, soon lights will cover every home, presents will be under every tree and the sweet smell of...

You Should be Surveying your Customers, and Here’s Why

Meeting your customers’ needs is a critical element of a successful business. So how you do you make sure your customers are happy? A great way to check in with them is through a survey. Surveys...

Customer Personas and Why They’re Important

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. However, many are still confused about exactly what customer personas are and how they should...