Career & Networking | Strategic Factory

SF University Session Recap – Events and Trade Shows: Tips for 2023

Events and trade shows provide an opportunity for businesses to showcase their products and services, interact with potential customers, generate leads, and build brand awareness. Our recent SF...

5 Ways to Network in a Virtual World

You never know where a personal connection can lead. It’s the entire premise behind the popular social networking site LinkedIn. The more connections you make, the more likely you’ll be to find...

5 Reasons Your Business Should Sponsor an Event

You’ve done the billboards, put the stamps on direct mailers and recorded your radio and TV spots. Your social media marketing is covered. But marketers often overlook the benefits of sponsorships....

How to Use Humor to be a Better Leader

I tried to start a hot air ballooning business, but it never took off. Corny, right? Turns out, jokes like these are good for business, especially when you’re trying to lead a team, a company, an...

Professional Distancing: Marketing Practices To Avoid

When it comes to being a savvy marketer, there’s a wide range of practices that would be wise to avoid in order to successfully promote your brand and elevate it above the noise of a crowded inbox...

PPE items including gloves, pop up banner, and acrylic dividers

COVID-19 Small Business Relief Program in Maryland

Last week, Baltimore County announced its most recent effort to assist small businesses during the pandemic. The new relief program provides funding for improvements that help prevent the spread of...

Cultivating Company Culture from Home

With the COVID-19 pandemic, employees are looking for more when it comes to their workday, especially when many are working from home now. Not necessarily more money or more benefits (although those...

Should Your Business Take a Stand on Controversial Issues?

In the world of small business, it can be difficult to avoid controversial topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your...

5 Ways to Build a Great Company Culture

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important) but more fulfillment. Employees want to know their...

6 Reasons Your Business Should Write a Book

When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business...