Western Golf Association

Case Studies » Western Golf Association

The Western Golf Association is one of the oldest golf organizations in the U.S., established to promote golf in the country’s western region. They sponsor six championship tournaments for professional and amateur athletes and proudly oversee the Evans Scholars Foundation.

Challenge: Branding For The PGA Tour

Having previously worked together on the Senior PGA Tour, now known as the PGA Tour Champions, the Western Golf Association sought help with a different tournament on the PGA Tour. They needed branding for the BMW Championship (previously the Western Open), another high-profile tournament, that included signage, banners, and event materials (badges, wristbands, scorecards, etc.).

They needed branding for the BMW Championship (previously the Western Open), another high-profile tournament…

Process & Solution: Single-Source Partner

The BMW Championship is the penultimate FedEx Cup playoff event on the PGA Tour schedule. It is the longest-running, regular PGA Tour event outside of the four major tournaments. Strategic Factory is a preeminent single point provider for all things events and golf tournaments. We offer branded printed materials, signage, promo boxes, and more, all from one place. So, we were able to provide the Western Golf Association with the best customer experience and delivered the entire package of items that they needed for their tournament efficiently and at a high quality. As a local partner, additional benefits included efficient transportation of event materials and quick turn of specific event-day items.

A sampling of event materials provided for the BMW Championship tournament includes:

  • PVC signage
  • Coroplast signage
  • Double-Sided Golf Paddle with Handle
  • Vinyl Banners
  • Privacy Screen Mesh Signage
  • Wristbands
  • Tear Pads
  • Volunteer Handbooks
  • Badges
  • Mirror Hangers
  • Vinyl Cart Signs
  • Fulfillment of Event Swag Gifts

Associated Company

The Western Golf Association conducts championships for professional and amateur golfers, promotes the use of youth caddies and supports the Evans Scholars Foundation's efforts to award full tuition and housing college scholarships to high-achieving caddies with limited financial means.

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