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Navigating Postage Hikes: How to Alleviate Cost Pressures

Networking: You Don’t Have to Be the Center of Attention to be Effective

If you’re like most companies, you’d probably like more revenue. More money may come in the form of more customers. More customers may come through more networking. More networking may make you...

Take Your Marketing Out to a Ball Game

Baseball is as American as Pepsi-Cola, Burger King and Chevrolet. At least that’s what some official corporate sponsors of Major League Baseball want you to believe. Any NASCAR fans out there? When...

What Can Green Do for You?

If you’ve been seeing a little green lately, there’s a good reason. April hosts a number of eco-centric holidays including National Garden Month, National Environment Week and Arbor Day. Later...

Postcards With An Edge

April showers bring May flowers, and hopefully a postcard in your mailbox. That’s the hope of organizers of the annual National Postcard Week, which is celebrated the first week of May. While the...

Free Ice Water. Coffee 5 Cents. If you’re planning a trek on the open road in the old family roadster this summer, you’ll probably encounter one of these marketing come-ons. All signs lead to...

Forget tax day. April 18 is fast approaching. That means nonprofits across the country will be participating in National Volunteer Week. Started in 1974 by a proclamation of President Nixon, this...

Marketing with purpose

Does it feel as if October, when retail stores traditionally marked the change of season with orange decorations, has suddenly turned pink? Have you been inspi(red) to buy red? Then you’ve been...

Advertising on wheels

If you’ve ever found yourself stuck in rush hour traffic, think about all of the other drivers around you. Why not turn this into a positive for your company? Vehicle wraps act as a moving...

An all time classic

The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in...

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