Networking: You Don’t Have to Be the Center of Attention to be Effective

Navigating Postage Hikes: How to Alleviate Cost Pressures
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If you’re like most companies, you’d probably like more revenue. More money may come in the form of more customers. More customers may come through more networking. More networking may make you...
Take Your Marketing Out to a Ball Game
Baseball is as American as Pepsi-Cola, Burger King and Chevrolet. At least that’s what some official corporate sponsors of Major League Baseball want you to believe. Any NASCAR fans out there? When...
If you’ve been seeing a little green lately, there’s a good reason. April hosts a number of eco-centric holidays including National Garden Month, National Environment Week and Arbor Day. Later...
April showers bring May flowers, and hopefully a postcard in your mailbox. That’s the hope of organizers of the annual National Postcard Week, which is celebrated the first week of May. While the...
Summer’s Coming. Get Outdoors and Advertise.
Free Ice Water. Coffee 5 Cents. If you’re planning a trek on the open road in the old family roadster this summer, you’ll probably encounter one of these marketing come-ons. All signs lead to...
Nonprofits: Show Your Appreciation Please
Forget tax day. April 18 is fast approaching. That means nonprofits across the country will be participating in National Volunteer Week. Started in 1974 by a proclamation of President Nixon, this...
Does it feel as if October, when retail stores traditionally marked the change of season with orange decorations, has suddenly turned pink? Have you been inspi(red) to buy red? Then you’ve been...
If you’ve ever found yourself stuck in rush hour traffic, think about all of the other drivers around you. Why not turn this into a positive for your company? Vehicle wraps act as a moving...
The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in...
Making the Most of Your Facebook Profile
Over 350 million people are doing it. Are you? With over 700 thousand local businesses setting up shop on Facebook it’s time to make sure you’re making the most of your customer’s online...