When a potential customer visits your website, remember it’s all about them. But one of the top reasons for the visit is to get to know you. So make sure your “About Us” section gives your...
A Guide to Planning for Your Next Event or Trade Show
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Facebook, Twitter and LinkedIn Oh my!
If you’ve spent any time online in the last six months you’ve probably stumbled across a social media site or two. Facebook – once a place for college coeds to hook up – has gone mainstream....
Mail Call: Direct Mail Still Works
There’s something about U.S. Mail that is a little romantic. There’s still a little anticipation in your heart as you head to your mailbox that harkens back to the days of your summer camp mail...
Look! It’s a marketing budget! Why should you care?
The New Year is fast approaching. If you’re marketing budget is on the second page of your to-do list, it’s time to reprioritize. On the surface, you may think that a marketing budget only tells...
Extra! Extra! Read all about it!
If you are involved in an organization, you probably receive a regular newsletter giving you the latest information. It reminds you that this organization exists and it my draw you to act. Almost any...
There’s no doubt you’ve been seeing green lately. As people become increasingly aware of their carbon footprint and want ways to conserve their corner of the world, companies have pursued ways to...
It’s time to Stand Behind Your Brand
Think of a shoe company. A computer company. How about insurance. Did you answer Nike, Dell and Geico? Regardless of the companies you recalled, those organizations worked hard to craft a memorable...