Pepsi Says “No” to the Super Bowl
Cindy Crawford has the day off. Justin Timberlake will be safe. Bob Dylan won’t urge us to stay forever young. The Doritos crystal ball says that Pepsi will be taking a different approach this...
Last-Minute Holiday Gifts That Will Arrive on Time
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Tired of Traditional? Try a Different Marketing Approach
Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing...
A Sign That You’ve Made a Good Marketing Investment
Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name...
There was an accident. All of the sudden Mel Gibson had the power to hear everything women were thinking in the movie “What Women Want.” Wouldn’t you like to get inside the heads of your...
Resolve to Use Free Marketing Tools This Year
When you think, “I need to start marketing my business,” many see dollar signs. But that isn’t the case if you get creative. Publicity is a form of marketing that is almost always a matter of...
Thank you. Two simple words that show you appreciate what someone else has done for you. As a business you are nothing without your clients and letting them know you appreciate them is critical, but...
Get the Card Everyone Wants to Collect
You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and...
When a potential customer visits your website, remember it’s all about them. But one of the top reasons for the visit is to get to know you. So make sure your “About Us” section gives your...
Facebook, Twitter and LinkedIn Oh my!
If you’ve spent any time online in the last six months you’ve probably stumbled across a social media site or two. Facebook – once a place for college coeds to hook up – has gone mainstream....
Mail Call: Direct Mail Still Works
There’s something about U.S. Mail that is a little romantic. There’s still a little anticipation in your heart as you head to your mailbox that harkens back to the days of your summer camp mail...