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5 Hot Promo Trends for Summer 2022

A Sign That You’ve Made a Good Marketing Investment

Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name...

Get Inside Their Heads

There was an accident. All of the sudden Mel Gibson had the power to hear everything women were thinking in the movie “What Women Want.” Wouldn’t you like to get inside the heads of your...

When you think, “I need to start marketing my business,” many see dollar signs. But that isn’t the case if you get creative. Publicity is a form of marketing that is almost always a matter of...

Don’t hate, appreciate.

Thank you. Two simple words that show you appreciate what someone else has done for you. As a business you are nothing without your clients and letting them know you appreciate them is critical, but...

Get the Card Everyone Wants to Collect

You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and...

It’s All About You

When a potential customer visits your website, remember it’s all about them. But one of the top reasons for the visit is to get to know you. So make sure your “About Us” section gives your...

Mail Call: Direct Mail Still Works

There’s something about U.S. Mail that is a little romantic. There’s still a little anticipation in your heart as you head to your mailbox that harkens back to the days of your summer camp mail...

The New Year is fast approaching. If you’re marketing budget is on the second page of your to-do list, it’s time to reprioritize. On the surface, you may think that a marketing budget only tells...

Extra! Extra! Read all about it!

If you are involved in an organization, you probably receive a regular newsletter giving you the latest information. It reminds you that this organization exists and it my draw you to act. Almost any...

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