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Navigating Postage Hikes: How to Alleviate Cost Pressures

Last Minute Online Marketing Tips for the Holidays

It’s time for the final marketing push of the year. The holiday season usually means more consumers online. If you haven’t prepared for the rush, there’s still time. Here are a few last minute...

Last Minute Thanksgiving Planning

We’re a deadline driven business, so we know how those pesky deadlines can sneak up on you. With Thanksgiving just hours away, there’s precious time to plan. No need to stress with these last...

For retail businesses, the holidays offer ample opportunity to boost sales with increased marketing efforts. Other businesses may struggle with ways to take advantage of this festive season. Think...

Get Smart About Your Mobile Marketing

Look up! Take a look around you and you’ll see everyone doing it. Americans are nose down in their BlackBerrys, Androids and iPhones texting, checking in on Foursquare or Googling for an answer....

You Had Me at Hello

You’ve heard it before. You never have a second chance to make a first impression. Think about the first time you did business with a company. If you had a bad experience, you may not give them...

Direct Mail Goes Digital

What was old is new again thanks to thinking inside the box. Add a QR code to any printed marketing piece, such as direct mail, and you’ve opened your marketing to a multiplatform experience for...

Leaves have just started turning and that means your thoughts should be turning to what you’ll be doing for your customers this holiday season. Getting a personalized thank you card from your...

Companies put a lot of stock—and money—in their brand colors. You see the golden arches and you instantly know that McDonald’s is just up the road. Coca-Cola practically owns red. Think pink,...

In today’s economy, it seems more difficult to find new customers. So maybe it’s time to go back to the basics. It doesn’t matter how many new marketing tactics you have available to you,...

You Know It’s Time for a Rebrand When…

Your customers don’t recognize who you are anymore. Pull out your business card right now. Compare that to the last direct mail piece you sent. Now take a look at your signage. Are they all sending...

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