Strategic Factory Blog

Strategic Factory is Leading the Way in Sustainable Practices

Look up! Take a look around you and you’ll see everyone doing it. Americans are nose down in their BlackBerrys, Androids and iPhones texting, checking in on Foursquare or Googling for an answer....

You Had Me at Hello

You’ve heard it before. You never have a second chance to make a first impression. Think about the first time you did business with a company. If you had a bad experience, you may not give them...

Direct Mail Goes Digital

What was old is new again thanks to thinking inside the box. Add a QR code to any printed marketing piece, such as direct mail, and you’ve opened your marketing to a multiplatform experience for...

Leaves have just started turning and that means your thoughts should be turning to what you’ll be doing for your customers this holiday season. Getting a personalized thank you card from your...

Companies put a lot of stock—and money—in their brand colors. You see the golden arches and you instantly know that McDonald’s is just up the road. Coca-Cola practically owns red. Think pink,...

In today’s economy, it seems more difficult to find new customers. So maybe it’s time to go back to the basics. It doesn’t matter how many new marketing tactics you have available to you,...

You Know It’s Time for a Rebrand When…

Your customers don’t recognize who you are anymore. Pull out your business card right now. Compare that to the last direct mail piece you sent. Now take a look at your signage. Are they all sending...

All we’ve wanted to do since we’ve been a baby is make a connection with another human. If you thought it was hard when all you could do was babble, it can still be a challenge as an adult. It...

You know you’ve taken five to do it at least once this week. You just clicked on a link your friend sent you to watch a funny YouTube video. Have you thought to use YouTube to market your business?...

Polish Up That Resume

There’s one piece of paper standing between you and your dream job and it’s time you took notice. September is International Update Your Resume Month so as you’re celebrating Labor Day, take a...

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