SEO (search engine optimization) marketing is the practice of increasing quantity and quality traffic to your website through curated search engine results. When your business appears on the first page of a Google search, eyes on your brand, and sales for your company will inevitably increase.
The coronavirus has disrupted businesses and sent the economy reeling. Regardless of the impact, businesses of all varieties will need to adjust their marketing strategies accordingly. Consumer behavior has changed drastically, as well. Americans have been forced to stay home, shop, and conduct business online. There are fewer options for other marketing tactics to succeed, which means SEO is a differentiating factor between brands that are seeing engagement during this time, and brands that are not.
As the country returns to work and internet usage continues to increase, SEO is critical for businesses to recover and get back on their feet.
Your Customers Are Online
Regardless of who your target audience is, people are shopping and searching online, more now than ever. According to forbes.com, total internet hits have surged by between 50% and 70% since March. A solid SEO strategy will funnel patrons your way.
Unlike most branding efforts, SEO is measurable. You may be surprised by your SEO findings. Which pages are being clicked most often on your website? Which keywords are trending? This information can inform your marketing efforts and content creation.
Let’s face it: many businesses are facing unprecedented hardship. The good news is an SEO strategy is a cost-effective way to measure consumer behavior and capture valuable information. SEO is just a matter of putting out great content and tailoring specific words and phrases that algorithms flag.
Users tend to believe in Google’s ranking system. Most people don’t peruse more than two pages into a Google search because they trust Google’s assessment of the top listed most trusted companies. Additionally, SEO doesn’t just focus on increasing traffic, but also on generating more qualified leads which can lead to a higher conversion on your website.
Set Your Business Up for Success
The pandemic crisis won’t last forever. If you take the time to implement a solid SEO strategy now, you will reap the benefits for months to come.
SEO marketing isn’t an overnight success. It requires effort and patience. If you’d like to know more about how it could help your overall marketing strategy, give us a call. We’d be happy to help!