The Strategic Blog Archives
Having a Google My Business is key to an effective SEO strategy. Most people don’t even consider looking at the second page of Google results, so having a GMB account that boosts your rank can help your business achieve its goals.
Summer is about staying hydrated and having fun, and these bottles are perfect for staying cool while branding your business! Employees, customers, and prospects will be basking in the sun with your bottle by their side.
Each year, Printing News invites commercial print owners to participate in the Top 100 Small Commercial Printers survey. Strategic Factory cracked the Top 5 for the first time in 2019, earning the No. 2 spot on the list. Special thanks to our dedicated team members and loyal customers for making this possible!
Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.
With Father’s Day right around the corner, make sure your marketing efforts are set and ready to go. Keep these marketing ideas in mind to promote your business over the next few days and have a successful Father’s Day.
Knowing your market is critical to any successful business. However, it can sometimes present a challenge. As you navigate your company, keep these ideas in mind for how to identify your target audience, connect them with your product or service, and grow your business.
Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.
Whether you’re on the hunt for a new job or simply keeping your options open, it’s always important to know how to sell yourself. Keep these tips in mind for your next interview, so you can land your dream job and grow your professional career.
When marketing this Memorial Day, keep some of these dos and don’ts in mind to make sure your brand is represented in a positive, respectful light. Commemorate the nation’s veterans while sharing your mission and growing a business.
Social media marketing can be a daunting task to take on, but it doesn’t have to be. With a few simple strategies, your business can conquer social media and use it to grow your bottom line. Keep these tips in mind as you develop your social presence and expand the business.
Search engine optimization is a massive topic with lots of ins and outs for how to be the very first link on a search engine page. To start your SEO journey, keep these five simple tips in mind to build your online presence and grow the business.
Can you find your business online? If you want to grow your bottom line, then a website is where to start. With today’s modern technology, a website is a company’s outward face to the world. Keep these components in mind as you develop your website and grow the business.
Marketing is an ever-changing game, and as Generation Z embraces adulthood, strategies are forced to adapt, too. This generation grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
LinkedIn is a valuable social media source for any small business marketing efforts. But, you have to know how to get started. As you use LinkedIn to your advantage, keep these tips in mind in order to boost your LinkedIn page, increase traffic and grow your brand.
When done correctly, email marketing plays a significant role in a company’s bottom line. If you fear your emails are consistently sent to the trash folder, then reevaluate their effectiveness. Keep these pointers in mind as you build a successful email marketing campaign and grow your business.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.
We want to thank our dedicated team members—subject matter experts in their respective fields—for all their hard work day in and day out. And, of course, a heartfelt thank you to our loyal clients for working with us to create these award-winning pieces!
Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.
The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.
Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.
Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
With promotional products, the options are nearly endless. Not sure which items would work best for your company? Don’t stress; we’ve got you covered. Here are five reasons promotional products are the right move for your company.
There’s no doubt about it: Webinars can increase your bottom line. Here’s why.
How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.
As the preeminent branding, marketing, and communications company in the area, we knew early on we needed a catchy – but appropriate - theme to match our headquarters and delight our fans. We decided on the Rock Star experience, and what started as a marketing hook has evolved into a cult following.
Customer retention should not only be high on your list of priorities, but it should require actual strategies in mind. Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.
There is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
Branded spaces are an increasingly popular and effective strategy for above-and-beyond marketing. With the help of our professional graphic designers and large-format printing and installation teams, your space can truly make a statement and tell your company’s story!
There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.
Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.
Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.
To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.
If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.
Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.
Who knew there was so much that went into an envelope (literally)!? Here are eight fun and useful facts about envelopes that you may not have known.
The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.
If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.
Moving your business to a new location is an exciting endeavor, but all the packing, leases, rebranding, and notifying your customers can make it feel stressful. We understand. To help streamline the process, we’ve come up with the ultimate moving checklist; you’ll need to update your printed material, digital/social media, and signage.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.
With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.
With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Labels are used one way or another in nearly every industry for their productivity and organizational qualities. Labels help inform customers, promote products, ensure safety, and so much more. Does your company currently use labels? What kind of custom label could benefit your business?
Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an appealing logo for your business.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
As the holiday season quickly approaches, it is time to start thinking about ways to send your appreciation and best wishes to clients and colleagues. Holiday cards are a great way to ensure powerful relationships and to stand out from the competition. Follow these seven simple steps and you'll have your holiday cards in no time!
Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.
As 2018 comes to an end, have you completed all your resolutions? Was one of them to spruce up your space? Your space sets the mood for your brand; an attractive facade, lobby, or even elevator can set your business apart. Here are some signage trends that will help your space stand out.
Strategic Fest lived up to the hype, as nearly 400 guests partied like Rock Stars at our facility on Thursday, September 20. The three-hour event featured live music, mouthwatering food and desserts, a variety of adult beverages, tons of free swag, an interactive tour, raffles, games and more!
To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.
By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.
While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.
Coffee, engaging assignments and a friendly team to lean on helped me get through a long summer of work.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Today, business cards are drastically different than they were 10 years ago. Plain cards with just the necessary typography are so outdated and design is very much in. Custom print finishes add that special touch to your card and develop a more impressionable client interaction. While you can customize and personalize it to match your brand, there are also card finishes that might add that extra pop to your design.
What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.
Variable printing utilizes data collected about people’s lifestyles, habits and purchases and allows a company to market to an individual very specifically, changing the printed message for each person. Differentiate your company among the constant noise that is mass mailing. Customers are more interested in direct mail that is marketed specifically toward them.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.
A calendar is an essential item that showcases your company to your clients. Get ahead of the curve and provide your customers and prospects with a useful and attractive holiday gift before your competition. In addition to saving money (and relieving stress down the road), here are three more reasons why you should be planning ahead and ordering next year’s calendars TODAY.
Printing News magazine announced Strategic Factory as #6 in its annual Top 100 Quick and Small Commercial Printers rankings for 2018.
With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.
Promoting your company to your employees is just as important as sending the right message to your clients. There are many ways to incorporate drinkware into your marketing efforts, but we look at four specific ways your company could benefit from promoting branded drinkware.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
Your logo speaks a thousand words for your company. Beyond your brand name, the logo shows your story to the consumer and is one of the first glimpses of your company. Here are three signs that it’s time for a change:
Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough.
Ensure your company stands out from the crowd with creative and eye-catching outdoor signage designed to draw in potential customers. Strategic Factory can design, create and install any type of sign you desire, but here are our three most popular, cost-efficient and effective signs for summertime.
We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.
When shopping for marketing collateral, why spend time & resources dealing with multiple specialty agencies when one company can complete the entire job from concept to completion? Our team of subject matter experts can help with all your marketing, branding & communication needs.
Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.
Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.
Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.
Event programs are an extremely practical tool for informing guests about the details of your gathering. Not only do they condense an immense amount of important information into a single handbook, but they also serve as gifts for your guests that reflect your brand. Still, designing your program can be difficult. How should it look, what content should you include, and how can you make it memorable? Here are three tips to help you design a stunning program for your next event.
Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.
You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
While it may not be the first marketing idea that comes to mind, promotional products and apparel are essential for building any company’s brand. Not only can promotional product consultants create swag that best shows off your unique brand, but they can also save your company valuable time and money.
No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.
Creating true advocates for your business should be your goal, and that only happens when customers are over-the-top excited about your product and service offerings. These tips will get you started down the path to lifelong devotion from your fans.
The local printing community came together to celebrate its achievements and innovation on Thursday, March 29 at the Printing and Graphic Association MidAtlantic’s (PGAMA) 14th Annual Excellence In Print Awards Gala.
As a marketing professional, you may have read an ebook or two before in your day. But the real question is: have you ever considered writing one?
Print advertisements are set to skyrocket in 2018, and for good reason. A national survey of U.S. internet users concluded that 82 percent of Americans find print advertisements more trustworthy than online advertising. So, to help you reach and keep your customers in 2018, here are eight print marketing trends you should jump on ASAP this year.
While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.
Winter may not be officially over (just a few days to go!), but it’s never too early to start planning for spring and maintaining your outdoor signage.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.
A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.
When your business is looking to impress, a folder is more than a simple product to hold paperwork. Whether you’re presenting new ideas, welcoming new employees or enticing potential clients, offering them information in a unique, customized package will give you the polished edge you need.
How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.
Content and social media can be a cost-effective way to not only complement your print marketing but also to promote your company, grow revenue, and enhance your reputation as a trustworthy resource.
A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.
SEO and SEM are complementary, and it’s important for marketers to understand how paid and organic listings work together on the Search Engine Results Page. When combined, SEO and SEM can have a VERY significant impact on your website traffic. Learning how to use SEO and SEM together will improve the exposure and long-term SERP results of your website. Learn more:
When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.
Customer service is never more important than when something goes wrong. Your actions can either win your customer back, or it can cost you that customer for life. At the end of the day, customers don’t ask for much. All they want is to know that your business cares about them as people, and not just as dollar signs. Using a personal touch can help you to achieve this to great effect.
Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?
Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they're functional in a way that people truly appreciate. If you're thinking about experimenting with branded promotional products but aren't sure if it's something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.
Have confidence in your relationships and provide as much value as you seek. Through this and some creative thinking, you can make opportunities not just for your business, but for all of your potential collaborators.
Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.
Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why? Here are three compelling reasons brochures are here to stay.
If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.
Whether you’re a small business with no marketing department to speak of, or a larger business tasked with developing a new logo or rebranding the entire company, you could benefit from a specialized agency running or assisting with your marketing campaigns.
How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.
It is essential to understand as much about your audience as possible, especially the differences between "intent" and "impact" in the world of marketing. Making an effort to understand the difference between these two concepts is the key to maximum success moving forward.
If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.
Your brand is a lot more than just a name or a logo. It's the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn't your products or services (though, to be fair, they do help quite a bit) - it's this idea of the larger brand itself.
2018 will be here soon, and with it comes new innovations, strategies and marketing trends to help expand your network and grow your professional business.
Making an effort to incorporate the holidays into your marketing efforts - even in some small way - taps directly into what people are already feeling all across this season. Even if you're not running a holiday promotion, making an effort to use holiday-themed visuals - or even just wishing your audience a heartfelt "Happy Holidays" - goes a long way towards connecting YOUR brand with what THEY are experiencing in the moment.
If you’re the procrastinating type—or even if you’re not—we have seven last minute Christmas marketing ideas you can start taking advantage of today.
Are you looking to cement your customer base so your organization can flourish to the fullest? Prioritize people as you cultivate, celebrate, and reward loyalty. Companies that can do this will experience enormous benefits through a thriving reputation, consistent customer retention, and enhanced employee satisfaction.
Introducing Direct Mail Booster, the latest innovation in integrated marketing campaigns! While combining print and digital campaigns to maximize effectiveness is nothing new, Direct Mail Booster does what no other mail piece can dream of doing, including mail and call tracking, Facebook match, and automated Google retargeting.
With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.
Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.
Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.
Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available.
With technology, social media usage has also only gone up. Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.
Strategic Factory is happy to actively sponsor and donate money, time and services to as many organizations as we can. From small schools to large non-profits, we do what we can for our community that has supported our company over the years.
Whether you're in the market or you've had the same job for years, preparing for an interview is never a bad decision. Here's how to sell yourself at your next job interview.
Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.
When you’re working with one of the most diverse, durable and customizable materials available, the possibilities for signage, awards, centerpieces and more are endless. What is this amazing material? Acrylic, of course! Here are four reasons why acrylic is the right substrate for your next project.
So much of your marketing success depends on your ability to get the right message in front of the right people at exactly the right time. To accomplish this, you need to know your audience - and the market that they inhabit - as intimately as possible.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
Good print advertising can inspire you to make a change, donate to a cause, or purchase that cool, new tech device. It provides everyone who passes it, holds it, or takes it out of a mailbox the chance to see that printed information. And, since print advertising is often locally targeted, it means that you can create a far more personal connection to your community than you can with digital ads.
Taking your product or service to a trade show can be a big investment, but when 83% of trade show guests have buying power, it has the potential to be worth every penny. With so much at stake, how can you ensure your display nets you the biggest return possible? Here are four tips to make your next trade show booth a hit with every potential customer.
If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.
Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.
Only one in five consumers will throw away a promotional item – that means four potential customers are ready to welcome your brand into their homes! With this in mind, it’s easy to see why it’s so important to make great choices when deciding which promo product will represent your company best.
Humor has shown to be a valuable component of leadership, and actually makes you a better leader in your own life. So, let’s get cracking and let the good times roll.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.
Designing a brochure is a process that requires time, care, and a colorful palette of skills to create a final product to be proud of. Here are five steps a professional marketing team should take to bring your brochure to life.
How do you know when your website needs an update? Today we're going to find out. Let's take a look at how you can spot the five signs it's time for a website redesign.
When it comes to supporting local business, there's more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.
Blogging is a great way to position yourself as a thought leader in your industry, regardless of what that industry happens to be. It's a chance for you to show that you really can walk the walk in addition to talking the talk, which ultimately helps build brand loyalty over the long-term.
Adults under the age of 30 make up about 1.4% of the U.S. population and pack about 1.3 trillion in buying power domestically. Check out three reasons why they may be ignoring your marketing campaigns.
Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”
The truth is, web development is just a series of smaller parts working together to create your site. Here’s a helpful breakdown of those parts (and their potential costs) to make the process a bit more manageable.
How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.
If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.
Feather flags are one of the most common forms of signage in advertising. On one hand, that means they’re a tried-and-true method of attracting business from the street or during an event. On the other, it means you’ll face a lot of competition. A sign that’s just good will get lost in the crowd – your feather flag needs to be great.
Inc. magazine today ranked Strategic Factory No. 3224 in the 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses.
Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.
An opportunity that far too many people don't take advantage of is the idea of a quarterly audit. Don't worry; it has nothing to do with your taxes.
Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.
Marketing professionals who know the web landscape agree that for certain types of campaigns, landing pages are more than beneficial – they’re essential. If you’re planning on launching a paid social media advertisement, retargeting campaign or email marketing campaign, you need a striking web page that instantly brings your message to the screen.
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.
Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at the start of summer – in some cases before school even ended in some parts of the country.
Businesses across the country are taking it upon themselves to print their own internal and external collateral. They have their reasons: it’s cheaper, it’s easier, it’s more convenient. But is it really the best solution? The short answer is no. Printing is a time-consuming process that demands high quality to reflect positively on your brand – so why wouldn’t you delegate the task to a professional?
Customer service can make or break a business. Just how influential is it, though? Today we're going to take a look at the power of great customer service.
Successful direct marketing campaigns don’t happen by accident, but a small business doesn’t need to pour substantial amounts of money into such an endeavor to achieve a good result. That means rather than mass marketing, modern direct mail campaigns concentrate on targeted marketing.
When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you'll be on your way to building up a solid customer base.
What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.
The major goal of any piece of marketing collateral is to connect with your audience in a deep, meaningful way, and presentations are a particularly valuable format. However, there are a few key things you'll want to keep in mind.
Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.
Somewhere between the dawn of the Internet and the age of social media, business lost its faith in print marketing. Now, 66% of consumers feel overwhelmed and turned off by an endless barrage of online ads. Web marketing has created its own worst nightmare – and a prodigal industry is having a change of heart.
There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.
Exchanging business cards is as routine as a handshake at the start of any meeting, and the U.S. prints over 27 million daily. But popular also means saturated: 88% of business cards will be thrown away less than a week after they’re handed out. Don’t be discouraged; it’s simply time to ask yourself, “what are the other 12% doing right?”
Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.
The world of physical signage is rich and diverse, full of potential to gain and keep customers’ attention. Here’s a taste of what this marketing staple can do for you! We’re happy to offer both indoor and outdoor signage solutions and work with you to design the perfect display.
When starting up or continuing to grow a successful business, one thing is certain – you need to market yourself! In the world of digital media, topics and trends change daily. So, how do business owners decide which social media outlet would be most beneficial to them?
There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.
Summer is an extremely visible time for promotional products. A boom in large-crowd situations creates a perfect environment for mass exposure, like at the fair or on the boardwalk. Your business could travel hundreds of miles if a tourist picks up a trinket with your name on it and brings it home. Here are five 'fun in the sun' suggestions to heat up your brand.
How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.
Marketing is all about giving your customers the information they need to make an informed purchasing decision. Why are customer testimonials so important? Instead of "taking your word" for it that your product or service is going to impact their lives positively, they let prospective clients hear from current customers about why the decision they're about to make is a good one.
Printing News magazine announced Strategic Factory as #6 in the annual Top 100 Quick and Small Commercial Printers rankings for 2017.
Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.
As a marketer, your interest in getting a foot in the door is more likely with your customers and a hopeful precursor to a big sale! A salesman who gets a foot in the door by getting customers to agree to a small initial request will undoubtedly find greater success with larger requests (think major sales $$!) down the line.
Print marketing is about more than just an information exchange. It's about opening up a line of communication with your audience that will be mutually beneficial to everyone involved. It's about creating a meaningful experience with a person, one that doesn't just inform them about your product or service but that also gives you a competitive advantage.
It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.
Ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making a purchasing decision. Only six percent said texture, while one percent placed a heavy value on sound and smell.
Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.
Do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.
According to most studies, it's between five and twenty-five times more expensive to gain a new customer than it is to keep one of your existing ones. This means that if you're not already making customer loyalty a significant part of your marketing efforts, it's about time to get going on it.
The business card is an important tool that's useful for companies and individuals alike. But just how powerful is the business card? Let's find out.
Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.
Have you recently hired a new employee? Congratulations! There are a lot of steps when bringing a new employee on board, but a crucial step is making them feel welcomed. Give them everything they need to get started on their first day and they'll appreciate it. In addition to the necessities, take it to the next level by providing a new employee with some branded swag!
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
It's important to realize that a competitor isn't just another company that is trying to go after the same pool of customers that you are. Competitors are invaluable learning opportunities that are just waiting to be taken advantage of, provided you approach things from the right angle.
With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
Unless you’re in the industry, you probably don’t have a clue about what looks good and what fails miserably when it comes to vinyl vehicle wraps. Here are 10 tips straight from our experts to make sure your vehicle drops jaws as it sits in traffic, is parked on the side of the road or drives by a new client.
Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.
Because online marketing has become so prominent, it has taught us some very valuable lessons. One of which is that those lessons aren't reserved only for the digital market. You can apply those lessons to your print collateral and come out all the better for it.
Always try to leave someone with a strong feeling when they get to the end of your copy, be it happy, sad, excited, etc. Exactly what they will feel will vary depending on what you're trying to accomplish, but if you can leave them feeling SOMETHING, they'll be much more likely to take that next step.
How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.
Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
A professionally-designed logo can attract new customers, instill trust and help your company stand out from the competition.
While print marketing has its advantages over digital, marketers need to work hard to offer a truly unique experience to audiences that they will NOT be able to recreate in the digital world in which we now live. Engaging all of a person's senses is the perfect way to accomplish precisely that.
Strategic Factory, a cross-media marketing company, has been recognized as a champion of marketing excellence by the American Marketing Association Baltimore for the Best Public Relations Campaign of 2016.