A common myth in the print and marketing industries is that direct mail is dead. But nothing could be further from the truth.
Stats Don’t Lie
Consider these statistics when planning your next Marketing Campaign:
Direct Mail has the best response rate (and it’s not even close). Compare a 5.1% rate to a .6% rate for email and .4% for social media. There’s no comparison!
Direct Mail boasts a positive return on investment. U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold, a 1,300% return.
Millennials love it. Contrary to what you may have heard, millennials enjoy and value print. “Snail mail” comes less frequently than email, is tactile and elicits a stronger response than digital ads. A recent Gallup poll shows 95% of adults aged 18-29 enjoy receiving mail.
Direct Mail is trustworthy. 82% of millennials trust the information they receive in their real mailbox over digital messages. Brand recall for direct mail is 70% higher than with digital ads.
While combining print and digital campaigns to maximize effectiveness is nothing new, Direct Mail Booster does what no other mail piece can dream of doing…
1. Mail Tracking: the mail tracking feature shows clients the predicted date for mail delivery, as well as the actual delivery dates.
2. Call Tracking: a unique code specific to each campaign directs calls to the client's business phone but records and tracks through call tracking software.
3. Online Follow-up: when prospects receive their mail piece and go to your website, but take no action, they are captured through an online follow-up system powered by Google. When the prospect leaves your website and browses elsewhere, your ads show up directing them back to your site!
4. Social Media Follow-up: take your online follow-up even further with a social media follow-up through Facebook!
5. Social Match: we’ll take your mailing list and match people with their Facebook and Instagram user accounts. Now your target market will see your ad on their Facebook and Instagram newsfeed BEFORE the mail piece even reaches mailboxes and without them having to visit your website.
Embrace the Future!
The future is NOW. With the power of Direct Mail Booster, you’ll see profits soar with marketing integration on a new level. Get started today, complete the contact form on this page!