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The Strategic Blog

The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.

If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.

Today, business cards are drastically different than they were 10 years ago. Plain cards with just the necessary typography are so outdated and design is very much in. Custom print finishes add that special touch to your card and develop a more impressionable client interaction. While you can customize and personalize it to match your brand, there are also card finishes that might add that extra pop to your design.

What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.

Variable printing utilizes data collected about people’s lifestyles, habits and purchases and allows a company to market to an individual very specifically, changing the printed message for each person. Differentiate your company among the constant noise that is mass mailing. Customers are more interested in direct mail that is marketed specifically toward them.

As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.

If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.

A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.

If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.

A calendar is an essential item that showcases your company to your clients. Get ahead of the curve and provide your customers and prospects with a useful and attractive holiday gift before your competition. In addition to saving money (and relieving stress down the road), here are three more reasons why you should be planning ahead and ordering next year’s calendars TODAY.