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The Strategic Blog

Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works

There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.

Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?

In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.

How often do you update your marketing materials? If it’s longer than every two years, then you’re overdue for an update. A refresh of your brand breathes new life into your business, helping you stay competitive, attract your target audience, and drive revenue.

Your business can meet with potential customers where they are, while generating leads and saving you money.

If you're not familiar, an SEO audit is a powerful tool to help you determine where your website ranks and to increase the likelihood of being found by your audience. If it seems overwhelming, don't worry - we can help!

Strategic Factory, a single-point provider of print, signage, branded apparel, promotional products, marketing, and digital services, announced its acquisition of Baltimore-based High Mountain Signs. The investment reinforces Strategic Factory’s already robust signage division, further extending its product offerings to the business community.

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.

If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.