2023 Promo & Apparel Trends You Need To Know About

December 29, 2022 / Customer Relationships

According to a recent study, 80% of people claim to have received a promotional product from a brand. 76% say their perception of a brand has changed for the better after receiving branded promotional products. 

Branded promotional and apparel products are powerful tools that can help your business grow. As we head into a new year, there’s no better time to stock up on promo and apparel items that will strengthen your marketing initiatives.

Make sure your items stand out by taking advantage of the latest trends and brands that resonate with customers and employees alike. Here are a few trends that we see for 2023.

Affordable Wearables

Apparel continues to be one of the most popular promotional items year after year. The average piece of apparel gets 6,100 impressions over its lifetime and is stylish and practical for either your customers or employees (or both). Consider custom tees and polos that provide style and comfort throughout the day for your team. The shacket is a cross between a shirt and a jacket that’s perfect for layering through the winter or wearing through spring and fall so your employees can stay outfitted in your brand no matter what the weather is.

Popular Accessories

Dynamic, multi-use accessories are expected to be very popular in 2023. Items like hats and blankets are widely-used, with brands adding a modern touch to these classic accessories. The LED knit beanie provides warmth and the power of an LED light. Also, consider Sherpa blankets or Turkish blankets that will keep your customers cozy throughout the year.

Oversized Mugs

According to a recent study, 66% of Americans drink coffee each day. In 2023, customers and employees will continue to enjoy oversized mugs because they can hold extra portions, and they are versatile enough to hold soups and stews as well. Your team will appreciate giant promo mugs whether working remotely at home or in the office, and travel-safe mugs are perfect for the commute. Pair an oversized mug with a hot chocolate bomb for the perfect customer gift.

Totes and Bags

As bans on single-use plastic bags continue throughout the country, eco-friendly promotional products like reusable grocery bags and totes are becoming more popular every day. These trendy bags give customers and employees a chance to better support and align with your company and your eco-friendly values. Consider laminated, non-woven bags that are already becoming a grocery store staple or a cotton tote for those on the go.

Workplace Essentials

As the workplace evolves, remote and in-office employees will appreciate custom workplace essentials. Items that prioritize organization and have integrated features will help recipients thrive in the workplace in 2023. You’ll want to check out hardcover notebooks with organizational pockets and backpacks with USB capabilities and intuitive storage. Also, consider items essential for remote work, like blank pads.

Dimensional and Unique Branding Options

Unique items with innovative branding methods will provide novelty and excitement for customers and employees who want something that stands out. Branding with laserX engraving can help you add intricate logo designs and textures to many different products. For those who want more color, digital branding will provide full-color logos for everyday items for the same cost as a single-color imprint using traditional branding methods. Other items include tumblers with backlit logos, which is an eye-catching method to illuminate your brand.

When it comes to promotional products and branded apparel, updating your items is essential for staying connected with your customers and employees. The start of a new year is the perfect time to update your stock with items that are on trend this coming year. Our team is ready to help source popular products and brands for your spring events, customer appreciation gifts, new employee welcome kits, or any other business needs you have. Contact our experts today to get started on your order and kick off the new year on-trend.

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