Top 5 Reasons You Should Wrap Your Vehicle Now

February 10, 2022 / Graphic Design & Branding

Did you know vehicle graphics can generate 101 impressions per mile, with an average of 30,000 to 40,000 impressions daily? Vehicle graphics are graphics designed and made for installation on a vehicle. The graphics are printed on special vinyl and laminated to ensure durability. The vinyl used is high-quality and is often mistaken for a custom paint job when combined with a flawless application process.

Right now, the majority of your fleet is probably grounded, or at least the amount of travel is cut back due to winter weather conditions. So it’s the perfect time to consider wrapping your vehicle to prepare for getting back out on the road. Here are some reasons why you should take advantage of vehicle graphics.

Broad Reach and Exposure

It’s no secret that vehicle graphics grab the attention of others out on the road. With Americans spending an average of 15 hours every week in their car, wrapping your vehicle provides the highest recall rate over most other forms of advertising. Tens of thousands of drivers will see your logo and branding without distraction, whether in a densely populated region or a smaller town.

Versatility and Customization

From decals to full wraps, vehicle graphics are versatile enough to accommodate most vehicle types. Interested in tinted glass? You can get your windows wrapped with perforated decals, which allows you to see a light tint from the inside, but gives passersby a view of any color or image you want from the outside. With extensive design capabilities and all the customization options of paint, they can easily be made to fit your brand and your needs.

Ease of Updating

Whether you change business locations or are just looking for a refresh, vehicle graphics aren’t permanent and can be replaced without costing as much as updating a paint job. When done correctly, they can be removed without damaging your vehicle’s paint. They also don’t require a ton of time to update, often ready for the road in a matter of days after design approval. Ultimately, vehicle graphics are a marketing solution that can easily change with your business.

Valuable Marketing Tool

Vehicle wraps are a one-time cost, unlike other methods of advertising. As a low-cost medium, they’re one of the most high-value, cost-effective marketing tools available, based on an estimated average cost per impression. Since they’re easily customizable and efficient to update, vehicle graphics are a perfect solution for both long-term marketing campaigns as well as advertising a specific event or promotional offer.

Additional Vehicle Protection

Adding a protective vinyl wrap can protect your vehicle’s paint, making it look brand new for years to come. Choosing to wrap a part of your vehicle or all of it offers protection from scratches, knicks, and minor dents from road debris. If properly maintained, vehicle wraps can last from five to seven years, protecting the structural integrity of your vehicle during that time.

 

Ready to get some graphics installed on your vehicle but don’t know where to start? Strategic Factory has the experts in place to help. Our creative team can design graphics with your brand in mind to increase awareness and boost recall power, while our signage team will prep your vehicle and carry out the flawless installation. Get ready for spring and contact our experts today to update your fleet and experience the benefits of vehicle graphics for yourself.

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