How to Update your Website for 2022
Last year, the internet behavior of consumers changed rapidly. Keeping up to date on trends and effective communication in the digital space are more important now than ever. As we enter 2022, it’s the perfect time to take a look at what your customers and prospects are looking for and ensure your website and online presence best capture their attention to keep you ahead of your competition.
Many consumers view websites on their phones and tablets, and having a website that displays accurately across all various devices is critical. Even apps like Facebook function differently depending on whether you’re using a Google Pixel or an iPhone. Website responsiveness is a necessary update to ensure your customers’ experiences are the same across all devices and screen sizes.
Many web browsers (e.g. Google Chrome, Safari, Firefox, etc.) apply their own styling to websites. You may have experienced this; a website looks great on your desktop, but images get cropped, or font sizes change when viewing that same website on your phone. Even buttons can lose their functionality. Testing your website on different devices and in multiple browsers is essential to guarantee an enjoyable user experience. With only .05 seconds to make a good impression, responsive compatibility is at the top of website needs for 2022.
Another website update to consider in 2022 is how your customers get around your site. A website that is easy to navigate allows your customers to find what they’re looking for much faster, encouraging them to search your site longer. You may feel confident that your site is easy to navigate, but take time to ask a friend or a family member to visit your website and perform a task. If they haven’t been to your site before, have them find your website via a Google search. The results of a Google search can speak volumes about your online presence.
As a road map for how customers access the information on your website, you want to ensure they find your content quickly and easily. If you have someone test your site navigation, make sure to ask them about their overall experience on your website. The feedback can help guide any additional changes or updates you might need.
When was the last time you reviewed the content on your website? Is the information updated? Will it answer a question a customer might have? Is it informative and engaging? Will it encourage your customers to take action? In 2022, it’s all about the content you share. Your customers and prospects are coming to your website to solve a need. Ensure you’re quickly and effectively offering the information they want about your services and pricing and getting them to take the next step.
Create some video to go with your writing. As visual creatures, video is often more engaging. Keep SEO in mind. Avoid targeting keywords that don’t pertain to your actual content or services. Don’t forget to take advantage of headlines to make your content easier to consume quickly. If there are common questions your company is asked, make sure you have them answered. Quality content will keep people on your site, increasing your quality score with Google, which means your website will rank higher in Google searches.
Before you get started building your website, be wary of one-and-done website solutions like Wix or Squarespace. While they promise to be easy website builders, they tend to be bogged down with extra code and plugins, affecting how quickly your website loads. Many of their templates aren’t flexible, offering limited customization.
A relatively simple user interface doesn’t mean the site will build itself. You’ll still need to determine how you want your customers to navigate your site. Take time to decide what pages you need, how many words you want per page, what content you want to include, and what the overall experience should be.
To see how your visitors interact with your website, you can’t beat the depth of information in Google’s free tools, Google Analytics and Google Search Console. Using these tools, the information you find breaks down data on bounce rates and traffic to specific web pages, which is invaluable. However, you’ll need to access the back end of your website to install and connect them.
For SEO and keyword insights, SmartCrawl, Yoast, and SEMRush provide helpful insight on how your content is performing. SEMRush allows you to compare your ranking on a regional basis and against your competitors. Unsure what term or phrase to use when describing a product or a service? Google Trends allows you to input words or phrases and displays how many people searched for them over time. You can drill down to regional levels, allowing insight into what your local customers are searching for to help direct your marketing efforts.
Updating your website using best practices doesn’t have to be overwhelming and time-consuming. While many parts go into an effective website update, such as the needs of your audience to the technical specifications of your hosting platform, the process can be fun. The best part is, if you’re unsure how to get started, Strategic Factory can help. For a limited time, Strategic Factory is offering a free website audit and SEO audit through January 31, 2022 (a $2,495 value). We’ll work with you to develop a plan to ensure you have a searchable, lightning-fast, quality website for 2022 that’s updated with the latest tools and trends to help your business grow.