3 Signs Your Website Needs a Refresh

August 5, 2020 / Digital Marketing

3 Signs Your Website Needs a Refresh

Your website is one of your most valuable sales tools. It communicates trust, builds credibility, and can effectively convert leads into customers.

Is your site making a good impression on your audience, or is it time for a refresh?

Follow these tips to make your website work for you:

Refresh Content

3 out of 4 users judge a business’s credibility based on their website.

  • Ensure your products and services are updated.
  • Publish 1-2 blogs a month.
  • Evaluate web content for search engine optimization (SEO) and compelling calls to action.

Update Design & Graphics

Your visitor’s first impression is usually design-related.

  • Keep it simple but visually pleasing.
  • Use a maximum of three fonts.
  • Make sure it meets ADA compliance.
  • Use images that reflect your brand and engage your visitors.

User Experience
8 out of 10 users leave a site if the content doesn’t display correctly on their device.

  • Walk through your website as if you were the customer visiting it for the first time.
  • Ensure your site adjusts to fit all standard screen sizes.
  • Compare your site on different devices to confirm readability and formatting is consistent.

Ready to drive traffic to your site and convert leads into sales? 
We’re happy to help you with website redesign, content, SEO, & strategy.

Contact us at 443.548.3500 or info@strategicfactory.com.