Branded Spaces: For the Love of Your Employees

October 11, 2019 / Graphic Design & Branding

Regardless of your business type, employee satisfaction is essential to the success of your organization. Customers aren’t the only ones who need to be sold on your company’s mission. You will have a stronger working environment if your employees are “all in” on your vision and goals.

As you know, there are several ways to ensure your team is in it for the long haul. But, did you know that branding your office space is one of them?

Important questions to consider: 
  1. Are your employees passionate about the work they do and the goals of your company?
  2. Do you have any branding or modes of inspiration in your office space?
  3. Could company morale be higher?
  4. Is there space for employees to collaborate?

If people aren’t passionate about the why (vision), then the what (output) won’t be as high quality.

Employees who are engaged with the work they do achieve higher results by more than 200%. – Entrepreneur Magazine

Regardless of the industry, employees will stay longer and produce better results if they work in an inspirational and supportive environment.

87% of workers want their current employers to offer more encouraging and creative office spaces. – Forbes Magazine

Show your employees that you believe in your corporate vision and their success!

Best Branding Practices

  • Consider Your Space. If you’re branding a large room, like a cafeteria or conference room, let your walls talk! Use vibrant colors to boost mood and morale. Wall graphics with company mottos or inspirational messages serve as a great unifying reminder for your team to remember the bigger picture.
  • Brand Everyday Items. For smaller spaces, like offices or cubicles, your employees will feel the team comradery (not to mention convenience!) when using branded coffee mugs, water bottles, pens, and other office supplies.
  • Recognition Goes a Long Way. Thank your team for outstanding performance with Employee-of-the-Month plaques, apparel, or other branded swag!

Employers are delighted when their staff says, “I love my job!” Boost retention by providing your organization with branding everyone can be proud to represent.