Branded Spaces: Use Your Walls To Tell Your Company’s Story!

January 10, 2019 / Graphic Design & Branding

Whether it’s signage, print, or promo products, your marketing collateral works to forge a company identity and bring customers to your place of business – but as our friends at Consolidated Insurance + Risk Management prove – your branding strategy shouldn’t end when the customer reaches your front door.

Here’s what you can learn from Consolidated Insurance about creating a branded space that continues to work for you:

1. Know your message. Spend some time brainstorming the core tenets of your mission statement. What are the most important things for your current and potential customers to see right away? What do you want employees to remember about your company culture?

2. Let your walls talk! As evidenced at Consolidated Insurance, wall graphics with text are an amazing way to brand your space. A well-designed wall graphic will pop with the messaging you develop to speak to your company, all without appearing too busy or distracting.

3. Build a narrative. Consolidated Insurance used wall graphics to capture its guests’ imagination with a story, from the company’s origin to the promise of unparalleled customer service. They even pose a thought-provoking question that is sure to draw clients in: What’s YOUR Story?

4. It’s all in the details! Opportunities for branded spaces aren’t just for your building! Customized promo items can be utilized throughout your location to reiterate your brand and mission statement, from your employees’ office supplies to goodies in a prospective client’s gift bag.

Branded spaces are an increasingly popular and effective strategy for above-and-beyond marketing. With the help of our professional graphic designers and large-format printing and installation teams, your space can truly make a statement and tell your company’s story!

Learn more about how Strategic Factory can help create your masterpiece: