Branded Spaces: Use Your Walls To Tell Your Company’s Story!
Whether it’s signage, print, or promo products, your marketing collateral works to forge a company identity and bring customers to your place of business – but as our friends at Consolidated Insurance + Risk Management prove – your branding strategy shouldn’t end when the customer reaches your front door.
STRATEGIC TIP: Remember that messaging changes from space to space. Consolidated Insurance aligned its graphics perfectly as they appear in the building: internal messaging in the cafeteria, service-related messaging in areas with client traffic, and business-oriented messaging in conference rooms. It’s all strategic!