Your logo speaks a thousand words for your company. Beyond your brand name, the logo shows your story to the consumer and is one of the first glimpses of your company. When executed correctly, logos can draw consumers in. Think of iconic logos from companies like Apple and McDonald’s. While each has evolved over the years, the signature apple and golden arches are still instantly associated with its respective brand.
Conversely, changing a logo is a big decision for any company (and a crucial one). When your company first started, the logo was relevant, interesting and unique to your brand. Now, your business has changed, and your audience is evolving as well. A new logo is sometimes essential to staying relevant and targeting your audience. Finding that balance between keeping the old and introducing the new, while still not losing sight of the brand is important. You may wonder if you even need to update your logo.