3 Tips for Designing an Event Program

April 27, 2018 / Marketing

Event programs are an extremely practical tool for informing guests about the details of your gathering. Not only do they condense an immense amount of important information into a single handbook, but they also serve as gifts for your guests that reflect your brand. Still, designing your program can be difficult. How should it look, what content should you include, and how can you make it memorable? Here are three tips to help you design a stunning program for your next event:

1. Format

The average event program is 5.5” by 8.5”, but programs come in a wide variety of shapes and sizes. Though it’s tempting (and sometimes appropriate) to choose a more unique shape, the 5.5” x 8.5” size is common for a reason: it’s a perfect medium size for guests to both read and carry with them during the event. It’s also important for your program’s font to be legible and large enough to read, particularly under dimmed lights. Your content should be formatted in a clean and clear manner, but cohesive with your event’s scheme. Unsure how to maintain the balance between practicality and aesthetics? The best way to ensure your collateral looks its best is to enlist the help of a professional graphic designer.

2. Content & Layout

The most essential information about your event should be on the cover page of your program. Inside, you can get more creative! You’ll have room for an itinerary of events, guest biographies, advertisements, and more. You can even include your organization or company’s mission statement in your program to integrate your brand into the tone of the event. Be sure to include a map for your guests, and to thank your sponsors!

3. Binding and Finishing 

No matter how beautiful the design, the way your program is printed and assembled can make or break its quality. Because your event is a special occasion, now may be the time to strongly consider using a special finish or unique stock to give the piece some texture. Since every guest will receive a program, one that is striking to touch is likely to make a huge impact in favor of your organization. Another strong indicator of quality is in a print piece’s bindery – a saddle-stitched or perfect-bound program will reflect an organization that sees excellence in the details.

Your event program will stay with your guests all night. Use these tips to ensure that they notice!