What are the Advantages of a Full-Service Ad Agency?
Whether you’re a small business with no marketing department to speak of, or a larger business tasked with developing a new logo or rebranding the entire company, you could benefit from a specialized agency running or assisting with your marketing campaigns.
Advantages of an Agency:
Flexibility: No matter what you need, our team will get it done on time and under budget. One month might be a blog post, the next a press release. Perhaps you need assistance with a company newsletter, or you’re hiring and would like to push the position(s) via social media channels and/or email. No problem. We can handle it.
Expertise: Your company may not have a dedicated marketing team, or perhaps the team you do have isn’t up-to-date with the constantly-changing algorithms Google uses to rank your business online. There’s no need to train your existing team or hire new employees; our team is more than ready to handle all your digital needs (and we’re a Google-Certified Partner). We’re skilled in content writing, communications, graphic and website design, SEO and more.
Cost-Effectiveness: Marketing services aren’t cheap, but they don’t have to cost you an arm and a leg. While hiring an agency may seem counter-productive, it can save your company money in the long run. Hiring dedicated graphic designers, content writers, web developers and social media strategists will almost certainly cost more (and you may not even need those services daily). Additionally, agencies are often given discounts by local TV and radio stations with whom they work on a regular basis.
Time-Saving: No matter the size of your business and staff, you’ll need to market your company to succeed and grow. This takes a team, and your existing staff may all be wearing multiple hats. Not only will hiring a dedicated agency save your staff time to work on other matters, you’ll have a team of experts in the field working for you on your schedule. Sometimes it just makes more sense to leave your marketing and branding needs to a professional ad agency.
