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How to Choose the Perfect Promo Product

October 14, 2017 / Promotional Products

Only one in five consumers will throw away a promotional item – that means four potential customers are ready to welcome your brand into their homes! With this in mind, it’s easy to see why it’s so important to make great choices when deciding which promo product will represent your company best.

Here are four ways to ensure you’re putting the perfect promo products in your clients’ hands:

Make It Useful

The number one objective for promo products is longevity, so what’s the best way to make sure your items continue to make the rounds? Statistics show that 69% of consumers would pick up a promotional product if they deemed it useful, and 77% of consumers say a promotional product’s usefulness is the best reason to keep it. Which products are considered most useful? Consumers chose health and safety products (first aid kits), computer products (flash drives) and writing instruments (pens and pencils).

Make It Personal

Aside from items that are universally useful, it’s important to consider that “useful” means different things to different people. The two most important things to determine about your audience are:

  • Who are your customers? Gender, profession and hobbies are all factors in deciding which promo product is right for the people you serve. Flash drives for IT professionals, baby items for mothers and outdoor gear for camping enthusiasts are just a few examples of how to cater to specific customer identities!
  • Where are you distributing? If you’re taking your business on the road, it’s smart to correlate your products with the event at hand. Presenting at a convention or trade show? Potential customers will remember the vendor who provided them a tote bag for all their materials. Sponsoring a sporting event? Spectators will appreciate a towel, cap or pair of sunglasses they can use right away.

Make It Seasonal

Every season is a promotional product season, but from summer fun to holiday cheer, a perfectly-timed item is sure to make your brand appear festive and useful. Since statistics show that retailers make between 20% and 40% of their total yearly income during the holidays, keeping your brand top-of-mind with holiday-themed merchandise is more essential than you may think. It’s also important to keep the weather in mind, especially with branded apparel – if your customers receive a sleeveless shirt in November, they likely won’t use it for months, giving them far too much time to forget they own it.

Make It Integrated

The purpose of marketing with promotional products is to boost awareness of your brand, so it’s critical to invest in items that complement you both in purpose and design. If the color of your promo product is entirely different than your company’s, or if its function has nothing to do with your company’s services, you risk confusing customers and eliminating any association they may have between the promo and your brand. A cohesive promotional product goes a long way for your overall marketing – adding promo items to your existing media mix can increase its effectiveness by up to 44%.

Follow these simple tips, and your next promo item campaign will be nothing short of perfect!

Still looking for the perfect product? We’ve got you covered! Check out our online catalog to get started on your best campaign yet.