The Quarterly Audit: Why It’s Always Good to Give Your Print Collateral a Once-Over a Few Times a Year
August 12, 2017 / Print & Direct Mail
An opportunity that far too many people don’t take advantage of is the idea of a quarterly audit. Don’t worry; it has nothing to do with your taxes.
Instead, it’s a process that you should go through a few times a year that provides you a chance to re-assess and re-evaluate. It’s a time where you force yourself to stop and think “This print mailer was designed in January, and it worked great in January. It’s April, now. What needs to change?”