The Power of Print

July 8, 2017 / Print & Direct Mail

Somewhere between the dawn of the Internet and the age of social media, business lost its faith in print marketing. Now, 66% of consumers feel overwhelmed and turned off by an endless barrage of online ads. Web marketing has created its own worst nightmare – and a prodigal industry is having a change of heart.

You may have given up on paper, but paper has never given up on you. Here are five reasons every business owner should believe in the power of print!

It’s Competitive.

The web bandwagon has been very successful; even big publications like Newsweek have made the switch to digital-only. But in a world plagued by ad fatigue, more of the same can’t possibly give you an edge. Print material will be a breath of fresh air, and not just to your customers! Your marketing team will flourish without the pressure of standing out in an oversaturated medium.

It’s Tangible.

Studies show that customers are 70% more likely to remember an ad they received in the mail than one they saw online. That’s because print literally puts your brand in the customer’s hand, gaining their complete engagement and taking up physical space in their home, office or store. A web page disappears with the click of a button, but a brochure can see a month’s worth of foot traffic just by sitting on a table. The physical nature of print also offers it a level of credibility – if the content is permanent, it must be important, thoughtful and true.

It’s Adaptable.

Print is not the fossil it’s made out to be; in fact, it’s totally compatible with modern marketing technology! A creative print campaign can lead your customers to your website, social media account, or to send an email, and many businesses correlate their print and web designs for a cohesive brand. The back of a business card or brochure is also a perfect place for a QR code linked directly to your mobile platform.

It’s Professional.

Nothing says “we’re here to stay” like personalized print materials. They reflect a business that’s polished and established, showing your customers that you’re invested, mindful, and creative when it comes to your brand. Anyone can create a website for free nowadays – with nearly 600 sites going live per minute, print lets consumers and competition know you’re the real deal, not a dime a dozen.

It’s Creative.

When innovative design meets provocative content, people enjoy consuming ads – and there’s no better medium than print to make it happen. Tangible material gives designers a whole new dimension to work with, allowing for unique folds and shapes that emphasize your brand. Content marketing works online, but for real resonance, let your customers pick up your ad and engage with the copy on a deeper level. A great print ad can feel like a magazine, associating your business with a lasting piece of art.

The future of marketing is a blank page. It’s time to print something on it!

As a company with an in-house printing facility, we’re experts in the power of print.

We’re happy to work with you to create your print masterpiece!