Why Your Company Needs a Professionally-Designed Logo

April 1, 2017 / Graphic Design & Branding

You only get one chance to make a first impression; don’t blow it. No matter how great your service or product may be, potential customers may never find out if they’re initially repelled by your logo.

A professionally-designed logo can attract new customers, instill trust and help your company
stand out from the competition.

Your logo is the face of your company. You want to attract customers, so put your best face forward! Graphic designers are professionals and can give you the creative edge needed to stand out in a crowd. Here are our Top 5 reasons why your company should utilize a professional graphic designer to create its logo:

  1. Make a good first impression. Again, your logo is typically the first thing people see and instantly associate it with positive or negative feelings. Attract customers and create brand recognition with a crisp, clean, clear and concise logo that’s instantly recognizable and easy to understand.
  2. Your logo conveys a message. Do you want to be seen as a trustworthy and dependable company? Of course you do. Obviously, you want your logo to speak to potential clients in a positive way. A weak logo does nothing to boost your brand, in fact, it will negatively affect your reputation.
  3. Stand out from the crowd. It’s easier to recall a visual message than what has been read or heard. Differentiate your brand from the competition and stay top of mind with a unique, eye-catching and memorable logo.
  4. Consistency is key. Professional designers know that your logo will be on more than just a website, and will develop it so it looks great on letterhead, branded apparel, envelopes and all marketing collateral. Consistent usage leads to brand recognition.
  5. Do it right the first time. DIY is not an option. If you skimp on your logo, you’ll likely spend more time and money redesigning it down the road. Constantly changing or altering your logo is not good for your brand’s image. You need an attractive logo that you love, conveys the right message and can be used everywhere!