Welcome Aboard! Wow Them With Creative Welcome Packets

March 24, 2017 / Career & Networking

If your company is looking for a fun and helpful way to welcome new customers or members to your business family, welcome packets can be a great fit.

Welcome packets can be great for any type of business or organization, including schools, churches, car dealerships, salons, veterinary clinics, nonprofits, and much more!

Here are a few creative ideas for welcome packets that your audience will love: 

  • Organize your materials in a custom pocket folder or three-ring binder. Consider periodically sending out new-product flyers or updates that are three-hole drilled to update your customers’ binders or folders.
  • Include a handwritten note or thank-you letter that expresses your gratitude for choosing your business or organization.
  • Include time-sensitive information, such as event invites, coupons, and product announcements.
  • Consider creatively stacked or stepped inserts as an excellent way to introduce your company, highlight various products or services, welcome new customers/patients, introduce new team members, promote various locations, etc.
  • Boost referrals by including information about your customer referral policy.
  • Make it easy to contact you by including your business card.
  • Boost brand loyalty by including inspirational stories from other members or customers.
  • Include helpful information, such as return and billing policies, warranty information, FAQs (frequently asked questions), industry resources, or a calendar of upcoming events.

Need help creating the perfect welcome packet for your audience? Complete this form and our team will reach out to you. 

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