What’s In The Bag? Seven Ways To Put Promo Bags To Work For Your Company

February 16, 2017 / Promotional Products

Promotional bags are a hot product. They’re reusable, which is great for the environment, and they come in handy throughout the day for a variety of situations, from work to school to day trips.

One look at these stats and you’ll see why promotional products are so popular with companies.

Believe it or not…

  • Eight in 10 consumers own between one and 10 promotional products.
  • 53% of these people use a promotional product at least once a week.
  • Six in 10 of them keep promotional products for up to two years.
  • Only one in five people will trash an unwanted promo product.

Numbers don’t lie…promo products work!

That’s the easy part. It’s obvious branding a product will get your name out there, but what product works best for your company? That’s easy as well…

  • With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
  • 31% of U.S. consumers own a promotional bag.
  • At 1/10 of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.

Now comes the hard part…how do you maximize the impact of your branded bag?

Here are seven creative ways to put your bags to work for you:

1. Take it to a show: a trade show, that is. 72% of attendees who received a promotional product remembered the name of the company that gave them the product. Make carrying their goodies easier and hands-free with this drawstring tote.

2. Reward clients: 75% of those who received a promotional product stated that they thought the item was useful. The ever-popular Annie Tote is a great gift that is sure to be used by your customers and have them showing off your brand wherever they go.

3. Fill it up: Fill up your bag with printed collateral (brochures, coupons, folders, etc.) at your next conference, or fill it with more promo products for a social media contest or giveaway.

4. Donate it: You’re probably already taking part in a local charity or school function. Donating the bags will help their cause and spread your name (it’s a win-win!).

5. Give it a job: Onboarding new employees? Supply them with a messenger bag to hold their laptop and important company handouts. Better yet, go one step further and personalize the bags by embroidering their name!

6. Feed it: Holding a brown bag lunch or a lunch and learn? Use a lunch cooler to hold even more promo products (notepads, sticky notes, pens, etc.) along with a small snack. Include your business card and marketing collateral as well.

7. Mail it: Include a bag with a direct mail piece. The inclusion of a promo product to a direct mail campaign can increase the response rate by 50%.

These are just a few creative ways to make an extremely successful promo product work for your business.