Make Your Website Safe and Secure

February 7, 2017 / Digital Marketing

Millions of people use (and quite possibly love) the Internet. Many of us can’t imagine life without it.

But with great power comes great responsibility, and as useful as the web can be, there is danger lurking around every corner. Spam emails that look authentic may make it into your Inbox. Clicking a bad link could infect your system and virtually shut down your prized device. Often, the only way to fix the issue is to pay a ransom (or buy a new computer).

Hackers are just waiting to steal your identity. It’s a crazy world out there.

It’s not all paranoia and doom and gloom, though. As a business tool, the worldwide web is a 24/7/365 virtual storefront and megaphone for companies large and small. It is both invaluable and irreplaceable as a business marketing tool.  And, just as every other tool, it must be safe to use by individuals and businesses alike.

How do you make your website safe to use?  HTTPS, aka HTTP Secure, is a form of HTTP communication utilizing encryption. The main usage of HTTPS is to authenticate a website and protect the privacy and integrity of the exchanged data. Historically, HTTPS connections were primarily used for payment transactions, but nowadays it is used for protecting page identity and authenticity and keeping web browsing private. Additionally, all you need to do to ‘promote’ your website to HTTPS is to buy an SSL Certificate from your web hosting company; they’ll handle the rest.

This all sounds great, but the question remains: do you need it? According to Search Engine Journal, in early 2016 Google began giving preferential treatment and visibility to websites using HTTPS. Google’s goal is to eventually have everyone searching for a website land on a HTTPS webpage. This means that those websites that utilize HTTPS will be given favorable rankings on Google’s SERPs (Search Engine Results Pages). And, as we all know, as Google’s goals go, so go our goals. So, yeah, it’s a pretty big deal.

Want to celebrate Safer Internet Day? Buy an SSL Certificate and help create a safer Internet for us all.

You’ll feel better seeing that all-important ‘S’ in your URL’s browser bar. ‘S’ should make you feel safe, secure, and super. And that’s what #SaferInternetDay is all about.