Strategic Factory Blog

Here are a few creative ways to gently remind clients that it’s time to reorder:

• Insert reorder forms in the last box of a customer’s shipment. Include the product number, your website address, and contact information for ease of reordering.
• Design reorder reminders as statement stuffers you can include in existing mailings, such as a customer’s billing statement.
• Schedule to send a handwritten reminder note a few months after the original order.
• Create a friendly postcard mailer, or a direct-mail piece prompting to order additional supplies before items run out.
• Consider including coordinating stickers that can easily be affixed to their calendar as a friendly reminder.
• Offer a quantity discount coupon for customers that order XX amount of supplies.
• Consider creating a reorder promotion that upsells complementary products and promotes product specials.
• Perhaps the customer is not utilizing the product to the full potential. Offer helpful hints with your reminder, such as “Did you know that you should take this vitamin twice a day with food?”
• Reinforce reasons to buy from you again, such as ease of the reordering process, discounts or incentives, and user experience.

Reorder reminders can be placed in the last box of a customer’s shipment, inserted into regular mailings, or designed as a postcard reminder campaign.

Let us know if you need help creating the perfect reorder reminders today!