Strategic Factory Blog

When it comes to direct mailings, oversized envelopes are the first things that get noticed in a stack of mail. While oversized envelopes are essential when sending large print materials, using an oversized envelope—regardless of its contents—can be a creative way to ensure that your mailing gets opened.

Here are a few creative ways to think outside the envelope and spice up your mailings in 2017:

• Create a wraparound, mini-billboard design to help advertise products, upcoming events, your website, or to thank customers for their business.
• Draw focus on an important message with embossing, foil stamping, and spot colors.
• Consider a variety of sizes, colors, and textures (linen, glossy, metallic). For example, vellum (translucent) envelopes create a teaser peek at what’s inside.
• Entice readers to open your envelope with teaser promotions that increase curiosity or urgency.
• Establish prestige and add appeal with foil stamping or embossing.
• Affix an anniversary seal, guarantee label, or warranty sticker as an easy way to add credibility.
• Consider creating an envelope with a window or die-cut shape that shows a glimpse of the contents inside.

We know how important quality printing is to your company’s success, and we promise to work hard to ensure our printing lives up to your team’s expectations.

If you’d like help designing an enticing envelope your readers can’t resist, our creative team would love to help! Order yours today!