Marketing Goals for 2017: Make Signage Your Top Strategy

December 15, 2016 / Signage

Whatever your marketing goals may be in the New Year, strategically-placed signage can help you reach and even exceed them.

We offer a wide range of both indoor and outdoor signage options, ranging from simple yard signs to attractive dimensional lettering and eye-catching full vehicle wraps.

What are your goals in 2017?

Is your goal to increase web traffic?
Add your web address to your vehicle with a vehicle wrap.

Vinyl wraps transform your vehicle into a moving billboard, and can generate between 30 and 80 thousand impressions a day. Based on those stats, vehicle wraps garner the lowest cost-per-impression of all media advertising. With a vehicle wrap, you’ll actually look forward to traffic jams!

Is your goal to increase brand awareness?
Increase signage outside of your place of business to draw them in.

Get noticed with large and visually-pleasing monument signage or outdoor channel or dimensional lettering. Add some pop to your brand with channel lettering and consider adding LED lighting for energy-efficiency. Want to change the message frequently? Changeable letter marquee signs allow you to tailor your message to your target audience on a daily basis!

Is your goal to increase sales?
As part of your next promotion, install feather flags outside your storefront or change your window graphics to promote seasonal offers.

Feather flags fly high and are more likely to get noticed by passersby. They come in a variety of shapes and sizes and can be single or double-sided to attract more views. These flags can be used indoors as well by adding a base (consider them for a trade show). Your windows are valuable advertising space and can be used to promote seasonal offers with vinyl window graphics or window perforated material.

Is your goal to direct people to your storefront?
Install directional or wayfinding signage and make it easier for potential clients to find you.

Point them in the right direction (yours!) with attractive directional signage. Wayfinding signage can reinforce your branding and get your customers where they need to be quickly and efficiently. Signs can be designed and created to match any existing signage or to blend into the surroundings while being functional. Use signs to identify staff offices, provide direction and indicate restrooms, information desks and more.

Is your goal to attend more trade shows or expos next year?
Let us design and create the trade show booth of your dreams.

We carry a vast array of indoor signage that can help you stand out from the crowd at trade shows and expos. Consider portable and lightweight feather flags and retractable banners that look fantastic and require little effort to travel with. Modular displays and exhibit spaces including kiosks can take it to the next level leading to more foot traffic, leads and sales. Exhibiting at an outdoor event? Branded popup tents will endure the elements and keep you shaded and dry all while catching the attention of your potential customers.

Whatever your marketing plans may be for 2017, include signage in your budget and watch your brand take off!

Contact our experts for a consultation on what signage will work best for your specific situation, and may 2017 be your best year yet!